MGC · PRODUCTS & SERVICES
Rooted in culture.
Built for digital experiences.
MGC Digital connects cultural research, creative design, digital content, smart software and project implementation across digital exhibitions, museums, cultural products and digital operations.
From an interactive exhibit or a digital system to an entire exhibition venue or a collection of cultural products, we bring planning, development, design, implementation and operational support together around real cultural themes and settings.
FOUR CONNECTED FIELDS
Four areas. Distinct expertise. Connected capabilities.
Explore the area that matches what you want to achieve.
01DIGITAL DISPLAY
Digital Exhibitions
Spatial storytelling & immersive experiences
Starting with cultural research and creative curation, we build digital exhibition products and services around four systems: exhibition space creation, digital multimedia development, digital content production and art installation integration.
- Exhibition Space Creation System
- Digital Multimedia Development System
- Digital Content Production System
- Art Installation Integration System
02SMART MUSEUM
Digital Museums & Heritage
Heritage preservation, museum management & visitor services
Connect visitor services, museum management and the preservation and use of cultural heritage. AI, knowledge graphs and 3D visualisation support smart software, digitisation and content development, making collection data useful for management, research and public experiences.
- Smart Visitor Services
- Smart Museum Management
- Smart Preservation & Cultural Use
03CULTURAL & CREATIVE PRODUCTS
Cultural & Creative Experiences
Cultural IP development & extended digital experiences
Turn cultural stories into products, interactive experiences and everyday objects through IP development, product design, digital content and production. With MGC’s wholly owned subsidiary and brand KIWIS, we connect museum IP and cultural tourism settings with manufacturing and distribution.
- Museum Cultural Products
- Cultural Tourism Products
- Custom Corporate Merchandise
04DIGITAL OPERATIONS
Digital Operations
Ongoing operation of cultural spaces & digital experiences
Connect cultural spaces, content communications and activity programmes through integrated space operations, new media operations and event operations, helping cultural experiences continue to grow.
- Integrated Space Operations
- New Media Operations
- Event Operations
PRODUCT LIBRARY
Find the starting point for your experience.
Explore product uses, suitable settings and related projects.
53 products found
Digital Exhibitions · Digital Multimedia Development System
Immersive Interactive Dragon Boat Simulator | MGC Digital
A full-scale dragon boat with force-feedback paddles and a three-panel wrap-around screen combines cultural tourism promotion, motion viewing and multiplayer racing, turning traditional dragon boat culture into a participatory immersive experience.
Digital Exhibitions · Waterfall Interactive Screen
Waterfall Interactive Screens: Bringing Culture to Life
This article introduces MGC Digital's Waterfall Interactive Screen and its application at the Yiyang Library. The product combines creative interaction with information display, presenting resources on multimedia touchscreens with a cascading, waterfall-like visual effect. Content such as e-books, periodicals, newspapers, videos, audio and images can be configured as needed. Visitors can control the flow by touch and click resource images to view the corresponding dynamic or static content. The article states that the product was independently developed by the MGC Digital team, integrating visual art, image algorithms and human-computer interaction technologies, and offers scenario-based, customized solutions with multiple seam options, and can be paired with other products for linked functionality. Its display content can cover people, text, posters and books, and it is suited to spaces including libraries, art museums, personality museums, art galleries, commercial spaces and corporate showrooms.
Digital Exhibitions · The Female Inspector of the Tang Dynasty
Reimagining Immersive VR: The Female Inspector of the Tang Dynasty — A Novel Exploration of VR Technology
The Female Inspector of the Tang Dynasty, an immersive large-space VR interactive game created by Guangdong Jimei together with MGC Digital, has entered internal testing at the Shangyuan Public Cultural Center in Zhongshan. Inspired by the folk anti-corruption story of Xie Yaohuan, participants take on the role of a mysterious hero and help Xie Yaohuan clear her name and punish corrupt officials through stealth combat, on-site investigation, mechanism puzzles, and court confrontations. The game offers three selectable characters, uses motion capture for the main story characters, and features multi-threaded plots and different endings, with players driving the narrative through their choices. The article uses the project to explore the integration of culture, technology, and entertainment, as well as the possibilities of combining VR interactive experiences with exhibition venues, emphasizing a shift for the public from viewers of cultural content to participants.
Digital Exhibitions · MGC Digital
New Product Launch | MGC Crossbow Interaction: An Immersive Virtual Hunting Experience
MGC Digital presents a physical-device shooting interaction platform that combines physical shooting devices, an aiming system, real-time feedback and virtual visual scenes to deliver immersive interactive experiences such as hunting and shooting competitions. According to the source, MGC Digital created a bespoke crossbow hunting interactive game for the Huaihua Wuxi Intangible Cultural Heritage Park on this platform, where visitors hold specially made physical crossbows and aim at animals in projected scenes for virtual hunting, experiencing interactive entertainment that blends digital technology with traditional culture. The platform emphasizes combining the physical feel of real operation with virtual audiovisual content.
Digital Exhibitions · Digital Magic Screen
Digital Magic Screen: Creating a New Trend in Museum Information Display
This article introduces the application of the "Digital Magic Screen" in museum and heritage information and data display. Through tactile, visual, and auditory interaction, combined with multi-level information and multimedia content, it supports audiences in exploring display information. The functions described include multi-touch, gesture recognition, high-definition display, image, video, and 3D model presentation, as well as content that dynamically arranges and flows according to user operations, and it presents features such as long-term operation, easy maintenance, and customizable content and functions. The listed application scenarios include the Mawangdui Han Culture Digital Exhibition Hall, the cultural relic display at Yiyang Museum (1x8 spliced magic screen), the policy achievement big data display at the Chang-Zhu-Tan Metropolitan Area Exhibition Hall (1x10 spliced magic screen), and the real-time big data display of enterprises and parks at the Zhumadian International Agricultural Products Processing Industrial Park Planning Exhibition Hall (1x12 spliced magic screen).
↗Digital Exhibitions · Digital Multimedia Development System
VR Flight Simulator Cabin
Bring flight into your venue with professional avionics, six-degree-of-freedom motion and a two-seat panoramic VR experience. Explore Shanghai sightseeing and modern air combat, with scenes, missions and content tailored to your project.
↗Digital Operations · New Media Operations
Short-video IP Development & New Media Operations
Develop distinctive brand and personal identities through positioning, video production, account management, data review, content commerce and team training, connecting cultural stories with audiences and business opportunities.
↗Digital Exhibitions · Digital Multimedia Development System
AI Cultural Photo Experiences
Combine camera capture, theme selection and AI image processing to create cultural photo experiences.
↗Digital Exhibitions · Digital Multimedia Development System
Immersive Digital Theatres
Combine surrounding displays, spatial sound, synchronised playback and optional motion effects around the audience.
↗Digital Exhibitions · Digital Multimedia Development System
Ceiling Display Systems
Extend the display above the audience to create an overhead viewing experience.
↗Digital Exhibitions · Digital Multimedia Development System
Interactive Drawing Aquarium
Bring visitor drawings from a touch interface into a shared animated display.
↗Digital Exhibitions · Digital Multimedia Development System
Digital & Projection Sand Tables
Combine physical models, digital imagery and interactive control to present places, plans and themes.
↗Digital Exhibitions · Digital Multimedia Development System
Central & Local Exhibit Control
Connect sound, lighting, power and media equipment through central and individual exhibit controls.
↗Digital Exhibitions · Digital Multimedia Development System
Holographic-style & Optical Imaging Displays
Combine optical imaging, projection and physical scenery to create layered spatial displays.
↗Digital Exhibitions · Digital Multimedia Development System
Digital & MR Interactive Books
Turn page reading into digital interaction through gestures or recognition of physical book pages.
↗Digital Exhibitions · Digital Multimedia Development System
Laser Projection Interaction
Combine projection and sensing to turn gestures or movement into changing light and images.
↗Digital Exhibitions · Digital Multimedia Development System
LED Spatial Display Systems
Use corner, L-shaped and multi-face LED structures for spatial presentation.
↗Digital Exhibitions · Digital Multimedia Development System
3D Mapping Projection Systems
Map projected images to buildings, models and irregular surfaces.
↗Digital Exhibitions · Digital Multimedia Development System
Body & Hand Tracking Interaction
Translate body or hand movement into visual feedback and interactive control.
↗Digital Exhibitions · Digital Multimedia Development System
NFC & Object Recognition Interaction
Trigger object-related text, images and media by handling, placing or sensing physical modules.
↗Digital Exhibitions · Digital Multimedia Development System
Multi-channel Playback & Projection Blending
Coordinate synchronised playback, image assembly and edge blending for multi-screen and shaped projection displays.
↗Digital Exhibitions · Digital Multimedia Development System
Interactive Spatial Projection
Make floors, walls and tables interactive surfaces that respond to movement and touch.
↗Digital Exhibitions · Digital Multimedia Development System
Rotary & Multi-wing Interaction
Use rotary controls with screens or tabletop projection to navigate and explore a topic.
↗Digital Exhibitions · Digital Multimedia Development System
Simulation & Ride Interaction Systems
Connect cycling, driving or ride equipment with virtual scenes for physically engaged experiences.
↗Digital Exhibitions · Digital Multimedia Development System
Interactive Sliding Screens
Link screen position with exhibit information as visitors move along the display.
↗Digital Exhibitions · Digital Multimedia Development System
Sound & Tapping Interaction
Link tapping, sound levels and rhythm with responsive visuals.
↗Digital Exhibitions · Digital Multimedia Development System
Touch & Linked-screen Displays
Connect touch interaction with individual screens, paired displays and information walls for audience-led discovery.
↗Digital Exhibitions · Digital Multimedia Development System
Transparent Displays & Interactive Cabinets
Overlay digital information while keeping physical objects visible.
↗Digital Exhibitions · Digital Multimedia Development System
Water & Gauze Projection Systems
Project onto water screens or translucent gauze to create layered images in space.
↗Cultural & Creative Experiences · KIWIS
KIWIS · Auspicious Cultural Gifts
Create cultural gifts inspired by East Asian aesthetics, symbolic good wishes and shared occasions.
↗Cultural & Creative Experiences · KIWIS
KIWIS · City & Landmark Souvenirs
Translate city landmarks, local character and travel memories into portable cultural souvenirs.
↗Cultural & Creative Experiences · KIWIS
KIWIS · IP Merchandise & Collaborations
Develop practical, shareable merchandise around cultural IP, brands and content themes.
↗Cultural & Creative Experiences · KIWIS
KIWIS · Museum-inspired Products
Turn collection objects, patterns and cultural stories into museum products for everyday use and interaction.
↗Cultural & Creative Experiences · KIWIS
KIWIS · Playful Everyday Products
Bring humour, shared experiences and everyday expression into useful, shareable cultural products.
↗Cultural & Creative Experiences · KIWIS
KIWIS · Cultural Plush & Companion Products
Reimagine cultural objects, landmarks and characters as soft, approachable plush products.
↗Digital Museums & Heritage · Preservation & Cultural Use
3D Collection Capture & Digitisation
Record object form, texture and colour for digital preservation, research and interpretation.
↗Digital Museums & Heritage · Visitor Services
Interactive 3D Collection Viewer
Bring digitised objects to mobile audiences through detailed, interactive 3D viewing.
↗Digital Museums & Heritage · Visitor Services
AI Museum Guide & Interaction
Connect natural-language questions with museum knowledge, object interpretation and visitor guidance.
↗Digital Museums & Heritage · Visitor Services
AR Exhibit Interaction
Connect real objects with digital stories, models and interactive visual effects.
↗Digital Museums & Heritage · Museum Management
Museum Asset Management
Maintain operational asset records, inventories, movement histories and reports.
↗Digital Museums & Heritage · Visitor Services
Self-guided Audio Tours
Give visitors access to exhibit stories at their own pace, with content management and usage insights.
↗Digital Museums & Heritage · Visitor Services
Virtual & Online Exhibitions
Extend exhibitions beyond the venue with virtual spaces, multimedia interpretation and interactive collections.
↗Digital Museums & Heritage · Museum Management
Museum Collections Management
Connect collection records, storage and object movement in a structured management workflow.
↗Digital Museums & Heritage · Preservation & Cultural Use
Cultural IP & Creative Product Development
Translate collections and local cultural knowledge into creative products, digital experiences and educational offerings.
↗Digital Museums & Heritage · Museum Management
Museum Operations Dashboard
Bring operational, conservation and visitor-service data into a shared visual overview.
↗Digital Museums & Heritage · Museum Management
Digital Resource Management
Organise documents, images, audio, video and digitisation outputs, from processing to approved use and publication.
↗Digital Museums & Heritage · Visitor Services
Museum Learning & Event Reservations
Manage public programmes from scheduling and registration to attendance and reporting.
↗Digital Museums & Heritage · Preservation & Cultural Use
Interactive Museum Experiences & Digital Content
Turn collections and local culture into interactive software, films and learning materials.
↗Digital Museums & Heritage · Preservation & Cultural Use
Cultural Knowledge Graphs & Visual Exploration
Connect objects, people, periods and cultural knowledge through searchable relationships and visual narratives.
↗Digital Museums & Heritage · Visitor Services
Interactive Museum Map & Guide
Connect galleries, exhibits and visitor facilities through maps, routes and thematic guides.
↗Digital Museums & Heritage · Visitor Services
Visitor Reservations & Ticketing
Coordinate opening hours, timed admission, visitor reservations and on-site ticket validation.
↗Digital Museums & Heritage · Museum Management
Visitor Flow, Heatmaps & Alerts
Understand visitor distribution and crowd density to support staffing and visitor guidance.
↗Digital Museums & Heritage · Museum Management
Volunteer & Guide Management
Coordinate personnel records, schedules, attendance and service reporting.
FROM IDEA TO EXPERIENCE
From cultural research to ongoing operations.
Combine products and services to suit the stage of your project.
- 01
Understand culture & needs
Cultural research, audience analysis and creative planning
- 02
Shape the solution
Define the setting, content and product configuration
- 03
Design & develop
Spatial design, digital production and software development
- 04
Integrate & deliver
System integration, on-site implementation and user training
- 05
Operate & evolve
Operational support, content updates and experience improvements
AI · RESEARCH · CO-CREATION
Expand cultural experiences through AI and collaborative research.
We integrate AI-assisted content creation, knowledge organisation and multimodal interaction into creative design, digital production, software development and project implementation, sharing capabilities across disciplines and improving our products.
Through ongoing research and co-creation in digital twins, online museums and cultural metaverse experiences, we extend cultural engagement from physical settings to online spaces.
Explore innovation & researchLET’S TALK
Start with your cultural setting.
Tell us about your theme, setting and the challenge you want to solve. Together, we can define the right product combination and scope of services.