An MGC subsidiary and brand
Kongwu Xiangsheng (KIWIS) is a wholly owned subsidiary and brand of MGC, specialising in end-to-end cultural product services. This range forms part of MGC’s cultural and creative services, connecting cultural IP development, design and product delivery.
Product overview
Bring humour, shared experiences and everyday expression into useful, shareable cultural products.
Product formats
Playful magnets, badges, conversation-led merchandise and work- or everyday-life-themed accessories.
Development approach
Develop light, accessible product themes from audience habits, familiar language and cultural symbols. Combine graphics and short messages with product function, adapting the range for museum engagement, events and collaborations.
Applications
Youth-oriented museum products, event keepsakes, themed shops and brand collaborations.
Collaboration and delivery
Discuss joint IP development, customised editions or channel partnerships. Confirm cultural sources, IP permissions, audiences and intended use, then agree design, prototypes, materials, quantities, delivery and after-sales arrangements. Costs, supply and revenue sharing are defined in the specific agreement.
Source
Based on page 13 and related project pages of the July 2026 Kongwu Xiangsheng company brochure. Images show brochure examples; available designs and customisation are agreed for each project.
