Hunan Provincial Enterprise Technology Center
Recognised in November 2024, supporting collaboration across creative design, digital production and intelligent software, with technical validation and product development.
MGC DIGITAL / RESEARCH
Innovation & research.
Explore our research platforms, collaborative projects, intellectual property and standards contributions, alongside opportunities to take part.
CULTURE × TECHNOLOGY
Start with real questions. Develop ideas through practice.
MGC connects cultural research, creative design, digital production and intelligent software. We explore new cultural experiences through research, technical validation and feedback from visitors and institutions.
Discover our innovation directions and research projects. Researchers, creators, technology teams and cultural institutions can apply through individual opportunities to share their expertise and interest.
RESEARCH & ACHIEVEMENTS
Turning sustained research into cultural experiences.
MGC combines online digital museums with physical spaces for creative digital interaction. In-house research, university and industry collaboration, and applications in cultural venues contribute to our software platforms, core technologies and intellectual property.
Research platforms & collaboration
Changsha AI Immersive Digital Experience Technology Innovation Center
Included in the 2025 Changsha technology innovation center registration list, with a focus on AI, immersive digital experiences and practical applications.
RESEARCH PARTICIPATION
Digital preservation, innovation and application demonstration for intangible cultural heritage
Hunan Science and Technology Innovation Program · July 2025–June 2027
Led by Huaihua Wuxi Yunjing Cultural Investment Co., Ltd., this project brings MGC in as a participating organisation to research digital interpretation, transmission and innovative uses of intangible cultural heritage.
MGC is responsible for digital multimedia content and system software, including integration with physical spaces, multimedia equipment control, professional lighting and central control systems. Its work also includes local customisation, technical commissioning and optimisation for the cultural content and intended applications.
The project explores immersive digital experiences, interactive learning and the use of intangible heritage resources, connecting cultural content with digital technology and physical visitor experiences.
Intellectual property & technical capabilities
Research outputs span smart museum management and services, cultural heritage data capture and knowledge organisation, multimedia interaction and immersive presentation, supporting product development and project delivery.
- Granted patents
- 16
- 14 invention patents · 2 utility models
- Software copyrights
- 113
- Smart museum and digital interaction systems
- Copyrighted creative works
- 4
- Cultural creativity and digital content
- Standards contributed to
- 3
- 1 national standard · 2 association standards
Figures follow the company’s records. Patents, software copyrights and copyrights in creative works are counted separately.
Smart museums & knowledge services
Data and business platforms connect museum management, visitor services and collections protection, with research into cultural knowledge and public understanding.
Examples of registered software: smart museum digital platform, cultural heritage knowledge graph system, and cultural heritage digital protection and utilisation system.
Heritage digitisation & virtual interaction
Research covers 3D capture, multimodal data integration and digital visual interaction for the preservation, interpretation and presentation of cultural heritage.
Representative patents cover multimodal virtual interaction in smart museums and multidimensional digital visual interaction systems.
Immersive experiences & intelligent control
Real-time rendering, motion capture, VR interaction and multimedia control support digital exhibitions and immersive cultural spaces.
Representative patents cover central control for digital multimedia exhibitions, motion-capture interaction, and real-time rendering of immersive virtual scenes.
Contributing practical experience to standards
MGC participates in national and association standards covering augmented reality, digital exhibition spaces and 3D digitisation of cultural heritage.
- National standardGB/T 45286-2025
Information technology — Technical specification of the augmented reality system for handheld mobile devices
- Association standardT/CAUI 010—2024
Digital exhibition hall (museum) construction guide
- Association standardT/CIET 1613-2025
Technical requirements for digitally enabled 3D scanning and modelling of cultural heritage
01 / INNOVATION DIRECTIONS
Innovation directions
Explore long-term opportunities grounded in culture and visitor needs.
Research & exploration
AI Imaging and Personalised Cultural Experiences
Explore themed photography, expressive portraits and personalised generation that connect cultural themes with immediate creative outputs.
Research & exploration
Collaborative and Immersive Spaces
Connect physical installations, spatial tracking and immersive media for shared tasks, team play and light competition.
Research & exploration
Digital Heritage and Interactive Storytelling
Translate regional heritage, craft and museum knowledge into participatory stories, physical actions and creative outputs.
Research & exploration
Modular Interaction Platform and Product Delivery
Build reusable interaction modules and connect feasibility studies, prototype tests, delivery documentation and operational feedback.
Research & exploration
Multimodal Sensing and Physical-Digital Interaction
Connect cameras, gestures, rotary controls, physical props, books and lighting to develop intuitive and maintainable interaction.
Research & explorationOpen for applications
Digital twins of cultural spaces
Connect physical spaces, cultural content and digital interpretation across on-site and online experiences.
Research & explorationOpen for applications
Interactive cultural worlds
Explore participatory cultural experiences through characters, tasks and stories.
Research & explorationOpen for applications
Online museums
Explore online exhibitions and cultural knowledge beyond the walls of a museum.
02 / RESEARCH PROJECTS
Research projects
Follow defined research goals, progress and opportunities to take part.
Research & exploration
AI Beauty and Skin Visualisation
Explore beauty-themed photography and visual annotations inspired by a historical wellness-mirror concept.
Research & exploration
AI Expressive Portraits
Explore personalised creative images for tourism through AI-generated expressive portraits.
Prototype / demo
AI Photo Booth / AI Mirror Workshop
Generate personalised portraits across heritage, museum-inspired, cyber and nature themes, creating take-away visitor outputs.
Research & exploration
Anhua Dark Tea Scent Experience
Use scent interaction to explore Anhua Qianliang tea culture in exhibitions and pop-up experiences.
Research & exploration
Ceramic Craft and Kiln-Temperature Interaction
Explore ceramic knowledge through a two-person game inspired by underglaze decoration and kiln-temperature control.
Research & exploration
Changde Rice Noodle Making Interaction
Translate rice-slurry preparation into a collaborative motion game inspired by Changde rice noodles.
Research & exploration
Cloud-Pattern Lacquerware Puzzle
Turn cloud-pattern lacquerware fragments into a rotational puzzle that encourages close observation of form and decoration.
Prototype / demo
Interactive Crossbow Game
Translate Huaihua crossbow heritage into a light competitive experience using physical props and projected targets.
Prototype / demo
Dragon Boat Team Experience
A team experience inspired by Huaihua swallow-tail dragon boats, combining physical paddles, a motion platform and immersive imagery.
Research & exploration
Gesture-Based Floral Tribute
Use gesture recognition for a ceremonial floral tribute in historical exhibition settings.
Research & exploration
Gesture-Based Silk Manuscript Browsing
Use mid-air gestures to retrieve virtual items and browse silk manuscript content.
Research & exploration
Historical Astronomy Dial
Explore historical astronomy through a rotary dial, angle sensing and imagery inspired by the silk manuscript Wuxing Zhan and the Twenty-Eight Mansions.
Prototype / demo
Huaihua Brocade Music Interaction
Combine flexible LEDs and music play in a group experience inspired by Huaihua brocade.
Research & exploration
Integrated Interactive Book Device
Explore an integrated projection and page-recognition device for education, product guidance and company presentations.
Research & exploration
Lacquer-Inspired Souvenir Generator
Connect a digital lacquerware-making experience with desktop UV printing to produce personalised souvenirs.
Research & exploration
Miao Silver-Bell Wish Tree
Explore a wishing-themed capsule interaction inspired by Miao silver craftsmanship.
Research & exploration
Nuo Theatre Transformation Experience
Use camera-based skeletal tracking and motion effects for a theatre-inspired visual transformation.
Research & exploration
Programmable Light Tree
Connect a tree-shaped installation, LEDs and host control for dynamic lighting in innovation venues and corporate lobbies.
Prototype / demo
Interactive Projection Table
Recognise tabletop object contours to trigger animations and educational content about space food.
Research & exploration
Room-Scale VR
Use VR headsets and spatial tracking to bring groups into themed virtual environments.
Research & exploration
Interactive Telegraph Exhibit
Connect a physical telegraph prop to on-screen feedback for a communication-themed historical exhibit.
Research & exploration
Three-Point Infrared Tracking Interaction
Explore three-point near-infrared sensing to estimate distance, rotation and tilt relative to a projection surface.