MGC DigitalCULTURE × TECHNOLOGY中文

INNOVATION & RESEARCH

Rooted in culture.
Open to possibility.

Culture is our starting point. Technology opens the way. We connect research with practical applications to bring new cultural experiences to life.

Explore our directions Take part
Heritage digitisationSmart museumsImmersive interaction
A bronze vessel transitioning into a point cloud and 3D mesh — a digitisation concept
HERITAGE × DIGITAL TWINAI concept illustration

CULTURE × TECHNOLOGY

Start with real questions. Develop ideas through practice.

Our innovation directions guide long-term exploration. Research projects turn specific questions into practical work, connecting cultural research, creative design and digital technology with the needs of venues and visitors.

Explore ongoing projects, apply to contribute to a defined task, or bring a new question for us to explore together.

01 / INNOVATION DIRECTIONS

Long-term questions. Growing possibilities.

Explore the questions we care about and the projects taking them forward.

02 / PROJECT EXPLORER

Find your next exploration.

Explore the questions, progress and opportunities behind our research.

Showing 22 public projects

03 / TAKE PART

Bring your perspective into the work.

Researchers, creators, technical teams and cultural institutions can find a way to contribute.

JOIN AN EXISTING PROJECT

Join an existing project

Find a defined goal and contribution that fit your skills.

0 projects accepting applicationsPROPOSE A NEW PROJECT

Propose a new project

Found a new question, method or setting? Share your initial idea.

Share the idea. Shape the goal together.

Applications open when specific project tasks are ready. In the meantime, explore the research or propose a new idea.

START SOMETHING NEW

A good question. A new beginning.

If your idea does not fit an existing project, start with the problem you want to solve. An initial approach is enough; a complete team, budget or plan can follow later.

  1. 01Share the question and idea
  2. 02Review and conversation
  3. 03Define the goal and shape a project
Propose a new projectStart with an idea · Open the proposal form

NEW PROJECT PROPOSAL

Propose a new project

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To share attachments, email them to our team with your reference after submitting.

Your proposal enters internal review after submission.

RESEARCH & ACHIEVEMENTS

Turning sustained research into cultural experiences.

MGC combines online digital museums with physical spaces for creative digital interaction. In-house research, university and industry collaboration, and applications in cultural venues contribute to our software platforms, core technologies and intellectual property.

Research platforms & collaboration

Hunan Provincial Enterprise Technology Center

Recognised in November 2024, supporting collaboration across creative design, digital production and intelligent software, with technical validation and product development.

Changsha AI Immersive Digital Experience Technology Innovation Center

Included in the 2025 Changsha technology innovation center registration list, with a focus on AI, immersive digital experiences and practical applications.

A cultural experience space at Wuxi Intangible Cultural Heritage Park
Culture and digital technology in practice · Wuxi Intangible Cultural Heritage Park

RESEARCH PARTICIPATION

Digital preservation, innovation and application demonstration for intangible cultural heritage

Hunan Science and Technology Innovation Program · July 2025–June 2027

Led by Huaihua Wuxi Yunjing Cultural Investment Co., Ltd., this project brings MGC in as a participating organisation to research digital interpretation, transmission and innovative uses of intangible cultural heritage.

MGC is responsible for digital multimedia content and system software, including integration with physical spaces, multimedia equipment control, professional lighting and central control systems. Its work also includes local customisation, technical commissioning and optimisation for the cultural content and intended applications.

The project explores immersive digital experiences, interactive learning and the use of intangible heritage resources, connecting cultural content with digital technology and physical visitor experiences.

Intellectual property & technical capabilities

Research outputs span smart museum management and services, cultural heritage data capture and knowledge organisation, multimedia interaction and immersive presentation, supporting product development and project delivery.

Granted patents
16
14 invention patents · 2 utility models
Software copyrights
113
Smart museum and digital interaction systems
Copyrighted creative works
4
Cultural creativity and digital content
Standards contributed to
3
1 national standard · 2 association standards

Figures follow the company’s records. Patents, software copyrights and copyrights in creative works are counted separately.

Smart museum digital platform dashboard illustrating the data and knowledge services theme

DATA & KNOWLEDGE

Smart museums & knowledge services

Data and business platforms connect museum management, visitor services and collections protection, with research into cultural knowledge and public understanding.

Examples of registered software: smart museum digital platform, cultural heritage knowledge graph system, and cultural heritage digital protection and utilisation system.

Cultural heritage 3D digitisation work illustrating digital capture technology in use

CAPTURE & INTERACTION

Heritage digitisation & virtual interaction

Research covers 3D capture, multimodal data integration and digital visual interaction for the preservation, interpretation and presentation of cultural heritage.

Representative patents cover multimodal virtual interaction in smart museums and multidimensional digital visual interaction systems.

A cultural experience space at Wuxi Intangible Cultural Heritage Park, illustrating culture and digital technology applications

IMMERSION & CONTROL

Immersive experiences & intelligent control

Real-time rendering, motion capture, VR interaction and multimedia control support digital exhibitions and immersive cultural spaces.

Representative patents cover central control for digital multimedia exhibitions, motion-capture interaction, and real-time rendering of immersive virtual scenes.

Contributing practical experience to standards

MGC participates in national and association standards covering augmented reality, digital exhibition spaces and 3D digitisation of cultural heritage.

  • National standardGB/T 45286-2025

    Information technology — Technical specification of the augmented reality system for handheld mobile devices

  • Association standardT/CAUI 010—2024

    Digital exhibition hall (museum) construction guide

  • Association standardT/CIET 1613-2025

    Technical requirements for digitally enabled 3D scanning and modelling of cultural heritage