CULTURE × TECHNOLOGY × EXPERIENCE
Let AI drive
cultural experiences.
We connect cultural research, creative design and digital technology to shape exhibitions, museums, cultural products and operations.
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Based in Changsha, China, MGC brings together cultural researchers, designers, digital media specialists and software developers. Our products and services support digital exhibitions, museums, creative cultural products and ongoing operations, on site and online.
SELECTED PROJECTS
From cultural stories
to shared experiences.
↗Digital Museums & Heritage · History exhibition
Transforming the World · The Hunan CPC History Exhibition
MGC contributed to the overall design and construction of a renewed history exhibition combining immersive multimedia, educational interaction and live performance.
↗Digital Exhibitions · Museums
Potala Palace Snow City Exhibition Renewal
Potala Palace Snow City Exhibition Renewal, a 2021 project in the museums portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Liye Ancient City and Qin Bamboo Slips Museum
MGC helped renew the Liye museum through exhibition design and implementation, combining layered interpretation, a bowl-screen theatre and over 30 multimedia interactives to bring Qin-era records to life.
OUR FOCUS
Four areas. Connected capabilities.
Digital Exhibitions
Bring cultural stories to life through spatial design, digital imagery and interaction.
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Digital Heritage
Connect digitised collections, smart guides and virtual exhibitions, on site and online.
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Cultural Creation
Turn cultural ideas into distinctive IP, creative products and interactive experiences.
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Digital Operations
Connect cultural spaces, media content and events to keep audiences engaged.
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Products to bring your ideas to life.
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Short-video IP Development & New Media Operations
Develop distinctive brand and personal identities through positioning, video production, account management, data review, content commerce and team training, connecting cultural stories with audiences and business opportunities.
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AI Cultural Photo Experiences
Combine camera capture, theme selection and AI image processing to create cultural photo experiences.
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Immersive Digital Theatres
Combine surrounding displays, spatial sound, synchronised playback and optional motion effects around the audience.
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Ceiling Display Systems
Extend the display above the audience to create an overhead viewing experience.
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