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Digital Museums & Heritage · History exhibition

Transforming the World · The Hunan CPC History Exhibition

MGC contributed to the overall design and construction of a renewed history exhibition combining immersive multimedia, educational interaction and live performance.

MuseumSpatial & exhibition designProduction, construction & integration

Digital Exhibitions · Museums

Potala Palace Snow City Exhibition Renewal

Potala Palace Snow City Exhibition Renewal, a 2021 project in the museums portfolio. MGC scope: design and construction.

MuseumHeritage site & historic buildingImmersive experience

Digital Exhibitions · Museums

Liye Ancient City and Qin Bamboo Slips Museum

MGC helped renew the Liye museum through exhibition design and implementation, combining layered interpretation, a bowl-screen theatre and over 30 multimedia interactives to bring Qin-era records to life.

Cover image of the "Observing the Angelica · Seeing Blessings" framed ornament, showing Qu Yuan singing by the Miluo River with a floating vermilion blessing character

Cultural & Creative Experiences · Dragon Boat Festival cultural & creative products

New for Dragon Boat Festival: Observing the Spirit of the Angelica, Seeing Ten Thousand Blessings of Hunan

MGC Digital has launched the "Observing the Angelica · Seeing Blessings" framed ornament for the 2026 Dragon Boat Festival, themed on Qu Yuan, angelica, and Hunan culture, combining a fine-line light-color painting with the seasonal meaning of inviting blessings. The image depicts Qu Yuan chanting by the Miluo River, accompanied by mugwort, calamus, the landscapes of Hunan and Chu, and lines of poetry, expressing integrity, nobility, and wishes for peace and health. According to the original text, the work uses a naked-eye 3D lenticular process to create the visual effect of a vermilion "福" (blessing) character floating; the outer frame is walnut-colored solid wood with mortise-and-tenon corner joints, suitable for a desk, bookshelf, or hall, and aimed at personal collection, gifting, and corporate customization. The creation notes state that the image of Qu Yuan references the Records of the Grand Historian: Biographies of Qu Yuan and Jia Sheng and related scholarly interpretations, and integrates visual elements from the bronze statue at the Qu Yuan Shrine in Zigui, Chen Hongshou's Qu Zi Singing on the Bank, and the "Figure Riding a Dragon" from the Chu tomb at Zidanku, Changsha, refined through expert discussions.

Cover image for the digital conservation and utilization of the Zunyi Conference Site

Digital Museums & Heritage · Zunyi Conference Site

Digital Preservation and Living Heritage: A Record of the Digital Conservation and Utilization of the Zunyi Conference Site

This article presents MGC Digital's practice in the digital conservation and utilization of cultural heritage at the Zunyi Conference Site, covering 3D digital archives, smart visitor flow management, and offline interactive displays. 3D capture combines terrestrial laser scanning, UAV oblique photography, and HDR imagery to record architectural forms and textures, integrating indoor and outdoor spaces and individual furnishing models. Through model compression, UV regularization, PBR material optimization, and glTF output, it supports lightweight, cross-platform display and provides digital materials for artifact preservation, restoration, and research. The intelligent thermal early-warning analysis system uses monitoring equipment and smart terminals to collect visitor flow data, presenting regional visitor numbers, density, and flow direction, and combines threshold alerts, voice broadcasting, and historical data analysis to assist crowd guidance, route optimization, and remote operations and maintenance. The offline interactive large screen supports rotation and zooming of architectural models and historical information queries, and links to visitor flow heat maps, visitor counts, and route guidance, combining architectural display, Red history communication, and visitor services.

Cover image of the Guangdong Sports Museum digital creative production case study

Digital Exhibitions · Guangdong Sports Museum

Case Study | MGC Digital's Digital Creative Production for the Guangdong Sports Museum, Empowering a New Landmark for Sports in the Greater Bay Area

The Guangdong Sports Museum is located at the Guangdong Provincial People's Stadium (Dongjiaochang). It officially opened in November 2025 and is free to the public, with a total floor area of 7,318.79 square meters, presenting the development of Guangdong sports from the Tang Dynasty to the modern era. MGC Digital participated in the venue's multimedia digital construction: providing technical support for the red Möbius strip ribbon in the prologue hall's "Starry Art Space," using a customized electronic screen dynamic control system to present one hundred "firsts" in Guangdong sports history through animation, complemented by starry lighting and themed sculptures to create light-and-shadow interaction; in "A Millennium of One Field," using 3D modeling to assist in restoring the architectural appearance of the Tang Dynasty "Yuewu Hall," the late Qing and early Republic "Provincial Stadium," and the modern "Guangdong Provincial People's Stadium"; and in the "Champion Matrix" exhibition area, using scene restoration and dynamic restoration to present the championship moments of thirty-five Guangdong Olympic champions from 1984 to 2024. The article also introduces the third-floor immersive theater "Glorious Chapter," which creates an on-site viewing experience through opening ceremony content from major sports events. The project involved challenges such as limited historical materials and multi-system coordination, reflecting the application of digital technology in sports culture display and inheritance.

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Waterfall Interactive Screens: Bringing Culture to Life

This article introduces MGC Digital's Waterfall Interactive Screen and its application at the Yiyang Library. The product combines creative interaction with information display, presenting resources on multimedia touchscreens with a cascading, waterfall-like visual effect. Content such as e-books, periodicals, newspapers, videos, audio and images can be configured as needed. Visitors can control the flow by touch and click resource images to view the corresponding dynamic or static content. The article states that the product was independently developed by the MGC Digital team, integrating visual art, image algorithms and human-computer interaction technologies, and offers scenario-based, customized solutions with multiple seam options, and can be paired with other products for linked functionality. Its display content can cover people, text, posters and books, and it is suited to spaces including libraries, art museums, personality museums, art galleries, commercial spaces and corporate showrooms.

Reimagining Immersive VR: The Female Inspector of the Tang Dynasty — A Novel Exploration of VR Technology

The Female Inspector of the Tang Dynasty, an immersive large-space VR interactive game created by Guangdong Jimei together with MGC Digital, has entered internal testing at the Shangyuan Public Cultural Center in Zhongshan. Inspired by the folk anti-corruption story of Xie Yaohuan, participants take on the role of a mysterious hero and help Xie Yaohuan clear her name and punish corrupt officials through stealth combat, on-site investigation, mechanism puzzles, and court confrontations. The game offers three selectable characters, uses motion capture for the main story characters, and features multi-threaded plots and different endings, with players driving the narrative through their choices. The article uses the project to explore the integration of culture, technology, and entertainment, as well as the possibilities of combining VR interactive experiences with exhibition venues, emphasizing a shift for the public from viewers of cultural content to participants.

New Product Launch | MGC Crossbow Interaction: An Immersive Virtual Hunting Experience

MGC Digital presents a physical-device shooting interaction platform that combines physical shooting devices, an aiming system, real-time feedback and virtual visual scenes to deliver immersive interactive experiences such as hunting and shooting competitions. According to the source, MGC Digital created a bespoke crossbow hunting interactive game for the Huaihua Wuxi Intangible Cultural Heritage Park on this platform, where visitors hold specially made physical crossbows and aim at animals in projected scenes for virtual hunting, experiencing interactive entertainment that blends digital technology with traditional culture. The platform emphasizes combining the physical feel of real operation with virtual audiovisual content.

Digital Magic Screen: Creating a New Trend in Museum Information Display

This article introduces the application of the "Digital Magic Screen" in museum and heritage information and data display. Through tactile, visual, and auditory interaction, combined with multi-level information and multimedia content, it supports audiences in exploring display information. The functions described include multi-touch, gesture recognition, high-definition display, image, video, and 3D model presentation, as well as content that dynamically arranges and flows according to user operations, and it presents features such as long-term operation, easy maintenance, and customizable content and functions. The listed application scenarios include the Mawangdui Han Culture Digital Exhibition Hall, the cultural relic display at Yiyang Museum (1x8 spliced magic screen), the policy achievement big data display at the Chang-Zhu-Tan Metropolitan Area Exhibition Hall (1x10 spliced magic screen), and the real-time big data display of enterprises and parks at the Zhumadian International Agricultural Products Processing Industrial Park Planning Exhibition Hall (1x12 spliced magic screen).

VR Flight Simulator Cabin

Bring flight into your venue with professional avionics, six-degree-of-freedom motion and a two-seat panoramic VR experience. Explore Shanghai sightseeing and modern air combat, with scenes, missions and content tailored to your project.

Immersive Interactive Dragon Boat Simulator | MGC Digital

A full-scale dragon boat with force-feedback paddles and a three-panel wrap-around screen combines cultural tourism promotion, motion viewing and multiplayer racing, turning traditional dragon boat culture into a participatory immersive experience.

Digital Operations

Short-video IP Development & New Media Operations

Develop distinctive brand and personal identities through positioning, video production, account management, data review, content commerce and team training, connecting cultural stories with audiences and business opportunities.

AI Cultural Photo Experiences

Combine camera capture, theme selection and AI image processing to create cultural photo experiences.

OUR FOCUS

Four areas. Connected capabilities.

Digital Exhibitions

Bring cultural stories to life through spatial design, digital imagery and interaction.

Digital Heritage

Connect digitised collections, smart guides and virtual exhibitions, on site and online.

Cultural Creation

Turn cultural ideas into distinctive IP, creative products and interactive experiences.

Digital Operations

Connect cultural spaces, media content and events to keep audiences engaged.