Cultural IP & creative products
Translate research into distinctive cultural themes, visual concepts and products connected to everyday life.
CULTURAL & CREATIVE EXPERIENCES
Culture to discover, participate in and share.
Turn cultural themes and collections into interactive experiences, creative products and digital content for use inside and beyond the venue. KIWIS, a wholly owned MGC subsidiary and brand, connects cultural IP, product design, production and retail collaboration.
MGC / FILMS
Cultural inspiration, made tangible.
See different ways cultural ideas take shape as useful and expressive products.
Cultural product design
A cultural product showreel featuring ceramic tea ware, branded collections and distinctive gifts.
Open film in a new tab ↗Films from MGC’s company presentation retain their original Chinese content. Figures shown reflect the source films at the time of production.
Interactive cultural experiences
Bring digital storytelling, interactive games and immersive content into cultural tourism and learning settings.
Online cultural products
Develop virtual exhibitions and explore digital museums, digital twins and metaverse experiences through defined projects and co-creation.
6 results
MGC × KIWIS
A wholly owned MGC subsidiary and brand
KIWISKongwu Xiangsheng
Keep the inspiration. Create new possibilities.
Kongwu Xiangsheng specialises in end-to-end cultural product services. From collection research and IP to creative design, production and distribution, KIWIS turns cultural stories into objects people can collect, use and share.
Alongside the MGC Smart Museum Platform, this capability extends collection knowledge, digitisation and interactive content into museum gifts, destination souvenirs and branded merchandise.
Explore the six product ranges ↓
Museum IP development
Translate collection research and cultural interpretation into visual identities and tangible products.
Destination merchandise
Turn landmarks, local culture and visitor memories into distinctive souvenirs and gifts.
Production & delivery
Connect design, prototypes, materials and manufacturing with a supply chain suited to the project.
Retail & distribution
Connect online platforms and cultural retail partners through supply, merchandising and sales collaboration.
PRODUCT RANGES
Six ways to bring culture into everyday life.
KIWIS · Museum-inspired Products
Turn collection objects, patterns and cultural stories into museum products for everyday use and interaction.
Explore this range ↗
KIWIS · City & Landmark Souvenirs
Translate city landmarks, local character and travel memories into portable cultural souvenirs.
Explore this range ↗
KIWIS · IP Merchandise & Collaborations
Develop practical, shareable merchandise around cultural IP, brands and content themes.
Explore this range ↗
KIWIS · Auspicious Cultural Gifts
Create cultural gifts inspired by East Asian aesthetics, symbolic good wishes and shared occasions.
Explore this range ↗
KIWIS · Cultural Plush & Companion Products
Reimagine cultural objects, landmarks and characters as soft, approachable plush products.
Explore this range ↗
KIWIS · Playful Everyday Products
Bring humour, shared experiences and everyday expression into useful, shareable cultural products.
Explore this range ↗COLLECTIONS INTO PRODUCTS
A new expression of museum collections.
Cultural product development examples featured in the KIWIS July 2026 brochure.
Shanghai Museum
Magnets, postcards and interactive product finishes for the ancient American civilisations exhibition.
Hunan Museum
Visual elements from Mawangdui collections reinterpreted as stationery, textiles and everyday objects.
Zhejiang Provincial Museum
Liangzhu jade forms inspire plush designs and lifestyle products.
Guangdong Museum
Collection-inspired stamp keychains and magnets connect decorative arts with family discovery.
Hainan Museum
Shipwreck heritage and maritime culture interpreted through liquid glitter, heat-responsive and lenticular designs.
Xi’an Museum
Tang-inspired magnets and stamp books incorporate rotating, flipping and tap interactions.
Emperor Qinshihuang’s Mausoleum Site Museum
Terracotta Army and collection themes developed into magnets, stamp books and postcards.
Liye Qin Slips Museum
Qin script and seal-carving aesthetics inform a varied range of small-batch cultural products.
CREATE TOGETHER
Start with a cultural idea.
Joint IP development
Work with museums, destinations and IP owners to agree permissions, products, sales channels and revenue sharing.
Customised editions
Adapt product formats to a specific IP, with designs, materials, quantities and delivery agreed together.
Channel partnerships
Support cultural shops, bookstores and tourism retailers with product supply, quality management and after-sales service.
Find the right fit for your project.
Tell us about your collection, space, audience and existing systems. We can discuss a suitable combination of products and services.
Request a product discussion ↗