MGC DIGITAL / CASES
Culture takes a new form.
Explore how cultural stories, design and digital technology come together in MGC projects.
109 results
↗Digital Museums & Heritage · History exhibition
Transforming the World · The Hunan CPC History Exhibition
MGC contributed to the overall design and construction of a renewed history exhibition combining immersive multimedia, educational interaction and live performance.
↗Digital Exhibitions · Museums
Liye Ancient City and Qin Bamboo Slips Museum
MGC helped renew the Liye museum through exhibition design and implementation, combining layered interpretation, a bowl-screen theatre and over 30 multimedia interactives to bring Qin-era records to life.
↗Digital Exhibitions · Digital Content Production System
Flying over Xiaoxiang · Flying Theatre Films
Mountain peaks, clouds and cultural imagery form an aerial journey through Xiaoxiang.
↗Digital Exhibitions · Digital Content Production System
Flying over Colourful Guizhou · Flying Theatre Films
Mountains, lakes and aerial views create a scenic journey through Guizhou for a flying theatre.
↗Digital Exhibitions · Digital Content Production System
Flying over the Forest · Flying Theatre Films
Three-dimensional scenes travel through rocky peaks, waterfalls and forests to depict natural environments.
↗Digital Exhibitions · Digital Content Production System
Exploring the World through Healthy Eyes · 3D Character Animation
Child characters in classroom and home settings introduce eye-care education through character animation.
↗Digital Exhibitions · Digital Content Production System
A Dream Adventure · 3D Character Animation
Characters and fantastical creatures inhabit a luminous forest, combining expressive animation with colourful environments.
↗Digital Exhibitions · Digital Content Production System
Xining Anti-drug Education 4D Film · 3D Character Animation
Vehicles, helicopters and character action illustrate a three-dimensional animation for anti-drug education.
↗Digital Exhibitions · Digital Content Production System
The Battle of Changsha · 3D Character Animation
Battlefield environments, groups of characters and combat scenes form the visual narrative of a historical animation.
↗Digital Exhibitions · Digital Content Production System
Guiyang Jielu Metro Canopy Film · Canopy Films
Space, ocean and floral scenes create expansive imagery for a themed canopy display.
↗Digital Exhibitions · Digital Content Production System
Black Classic Canopy Film · Canopy Films
Mountains, seasonal plants and cartoon elements create canopy imagery for a branded environment.
↗Digital Exhibitions · Digital Content Production System
Shizuishan: The Formation of Coal · Canopy Films
Vortex imagery, forests and geological environments visualise natural transformation around the theme of coal formation.
↗Digital Exhibitions · Digital Content Production System
Yunnan Canopy Film · Canopy Films
Forests, skies and flowers form wide compositions for a nature-themed canopy film.
↗Digital Exhibitions · Digital Content Production System
A Dream of Resting beneath Rice Plants · Planning Animation
Rice fields, people and imagined agricultural landscapes express the dream of resting beneath towering rice plants.
↗Digital Exhibitions · Digital Content Production System
Hengfeng Kilns: A Town of a Hundred Kilns · Planning Animation
Waterfront settlements, kiln production and everyday characters depict the spaces and life of a ceramics town.
↗Digital Exhibitions · Digital Content Production System
Hunan Hydrology Pavilion · Planning Animation
Hydrology graphics, urban waterscapes and watershed imagery create visual content for a hydrology exhibition.
↗Digital Exhibitions · Digital Content Production System
Taoyuan Planning Pavilion Sand-table Film · Planning Animation
Historical figures, urban scenes and calligraphic imagery form panoramic content for a planning pavilion sand-table film.
↗Digital Exhibitions · Digital Content Production System
Xiangjiang Group Master Plan · Planning Animation
Aerial city views, road networks and night scenes communicate spatial relationships in a regional master plan.
↗Digital Exhibitions · Digital Content Production System
Zhumadian Agricultural Industry Park Plan · Planning Animation
Buildings, roads, green spaces and aerial views visualise the plan for an agricultural industry park.
↗Digital Exhibitions · Digital Content Production System
The Great Fire of Changsha · Planning Animation
Street architecture, city panoramas and fire scenes reconstruct a historical urban setting.
↗Digital Exhibitions · Digital Content Production System
Hengyang: A Hundred Li of Kilns · Bowl-screen Films
Kiln fires, old-town views and working scenes create bowl-screen imagery around Hengyang's ceramics heritage.
↗Digital Exhibitions · Digital Content Production System
Mawangdui Han Culture Square · Bowl-screen Films
Han-period architecture, human activity and settlement views present cultural scenes through curved-screen imagery.
↗Digital Exhibitions · Digital Content Production System
Zhumadian Agricultural Industry Park · Bowl-screen Films
Seedlings, growing environments, wheat fields and modern transport form agricultural imagery for a bowl-screen film.
↗Digital Exhibitions · Digital Content Production System
Engeyuan Xiangcheng · Property Animation
Regional aerial views, landscaped architecture and transport graphics communicate the development's setting and living environment.
↗Digital Exhibitions · Digital Content Production System
Ji'an Evergrande Yuhujun · Property Animation
Residential buildings, entrances, gardens and shared amenities present a three-dimensional view of the living environment.
↗Digital Exhibitions · Digital Content Production System
Jinxi Meishuguan · Property Animation
Modern architecture, courtyards, streets and outdoor seating areas create a scene-based presentation of the development.
↗Digital Exhibitions · Digital Content Production System
A Historical Panorama of Linxiang City · Historical Panoramas
A scroll-like composition of streets, walls and buildings creates a panoramic narrative of a historical city.
↗Digital Exhibitions · Digital Content Production System
Huangmei County Museum · Museum Design Visualisation
Three-dimensional views of an atrium, galleries and exhibition elements convey the atmosphere of a museum design.
↗Digital Exhibitions · Digital Content Production System
Jingmen Museum · Museum Design Visualisation
Exhibition sections, human scale references and gallery views communicate relationships within a museum design.
↗Digital Exhibitions · Digital Content Production System
Visual Effects Showcase
Waves, a sailing ship, flames and waterfalls showcase visual treatments of natural environments and dynamic effects.
↗Digital Exhibitions · Digital Content Production System
Potala Palace: Tibet's Taxation System · 2D Animation & Character Design
Two-dimensional illustrations of the Potala Palace, landscapes and towns provide imagery for a historical taxation theme.
↗Digital Exhibitions · Digital Content Production System
Black Classic · 2D Animation & Character Design
Red brand imagery, cartoon characters and product packaging form the visual language of a branded 2D animation.
↗Digital Exhibitions · Digital Content Production System
Youth League Committee Character Design · 2D Animation & Character Design
Groups of cartoon characters and costume designs illustrate a 2D identity concept for a municipal Youth League committee.
↗Digital Exhibitions · Digital Content Production System
First Grade · 2D Animation & Character Design
Characters, campus settings, stage scenes and sports imagery depict a youthful school theme in 2D animation.
↗Digital Exhibitions · Digital Content Production System
Xingsha: A City of Strength and Beauty · Promotional Films
City panoramas, natural scenery, people and local architecture form a promotional portrait of Xingsha.
↗Digital Exhibitions · Digital Content Production System
At the Centre of the World · Promotional Films
Agriculture, transport, landscapes and landmark buildings communicate regional identity and development.
↗Digital Exhibitions · Digital Content Production System
A Day in the Future · Promotional Films
Urban scenes, home life, mobile devices and modern facilities depict a future-oriented vision of everyday life.
↗Digital Exhibitions · Immersive Experiences
Shaoshan Mao Zedong Square · All for the People Exhibition
Shaoshan Mao Zedong Square · All for the People Exhibition, a 2022 project in the immersive experiences portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Planning Exhibitions
Bijie Urban Planning Exhibition Hall
Bijie Urban Planning Exhibition Hall, a 2021 project in the planning exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Hunan Boyun Dongfang Powder Metallurgy Exhibition Hall
Hunan Boyun Dongfang Powder Metallurgy Exhibition Hall, a 2024 project in the corporate exhibitions portfolio. MGC scope: detailed design and construction.
↗Digital Exhibitions · Memorial Halls
Canton–Hong Kong Strike Memorial Hall
Canton–Hong Kong Strike Memorial Hall, a 2021 project in the memorial halls portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Memorial Halls
Exhibition at the Central People's Government Representative Office in Xizang
Exhibition at the Central People's Government Representative Office in Xizang, a 2021 project in the memorial halls portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Changsha Museum
Changsha Museum, a 2017 project in the museums portfolio. MGC scope: innovative multimedia design.
↗Digital Exhibitions · Planning Exhibitions
Changsha–Zhuzhou–Xiangtan Resource-Saving and Environment-Friendly Society Exhibition
Changsha–Zhuzhou–Xiangtan Resource-Saving and Environment-Friendly Society Exhibition, a 2018 project in the planning exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Planning Exhibitions
Chenzhou Future Star Exhibition Hall
Chenzhou Future Star Exhibition Hall, a 2023 project in the planning exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Science Education
Chenzhou Science and Technology Museum
Chenzhou Science and Technology Museum, a 2023 project in the science education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Planning Exhibitions
China–Africa Economic and Trade Cooperation Pilot Zone Exhibition Hall
China–Africa Economic and Trade Cooperation Pilot Zone Exhibition Hall, a 2021 project in the planning exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
China Mobile (Changsha, Hunan) Intelligent Computing Centre
China Mobile (Changsha, Hunan) Intelligent Computing Centre, a 2023 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Chinese Archaeological Museum
Chinese Archaeological Museum, a 2023 project in the museums portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Science Education
Chongqing Aier Eye Hospital Children's Science Education Hall
Chongqing Aier Eye Hospital Children's Science Education Hall, a 2019 project in the science education portfolio. MGC scope: multimedia installation.
↗Digital Exhibitions · Immersive Experiences
Hunan Museum · Chronicles and Cultural Relics of Hunan
Hunan Museum · Chronicles and Cultural Relics of Hunan, a 2024 project in the immersive experiences portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
China Construction Fifth Engineering Bureau History and Culture Exhibition Hall
China Construction Fifth Engineering Bureau History and Culture Exhibition Hall, a 2020 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
China Testing and Certification Group · Hunan Exhibition Hall
China Testing and Certification Group · Hunan Exhibition Hall, a 2023 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Eternal Temptation Lingerie Exhibition Hall
Eternal Temptation Lingerie Exhibition Hall, a 2024 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Gansu Bamboo Slips Museum
Gansu Bamboo Slips Museum, a 2023 project in the museums portfolio. MGC scope: multimedia installation.
↗Digital Exhibitions · Museums
Gaomiao Archaeological Site Museum
Gaomiao Archaeological Site Museum, a 2024 project in the museums portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Planning Exhibitions
Chaoyong 757 · Guancheng and Water Story Hall
Chaoyong 757 · Guancheng and Water Story Hall, a 2024 project in the planning exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Guangdong Construction Engineering Group Party Culture Exhibition Hall
Guangdong Construction Engineering Group Party Culture Exhibition Hall, a 2021 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Immersive Experiences
Hearing Huxiang · Musical Artefacts and Stories of Hunan
Hearing Huxiang · Musical Artefacts and Stories of Hunan, a 2022 project in the immersive experiences portfolio. MGC scope: creative multimedia design and installation.
↗Digital Exhibitions · Memorial Halls
Hengyang 1944 War Memorial and Wei Ai Zhi Ge Public Welfare Centre Headquarters
Hengyang 1944 War Memorial and Wei Ai Zhi Ge Public Welfare Centre Headquarters, a 2025 project in the memorial halls portfolio. MGC scope: multimedia and exhibition visual design.
↗Digital Exhibitions · Museums
Hengyang Railway Museum
Hengyang Railway Museum, a 2019 project in the museums portfolio. MGC scope: detailed design and construction.
↗Digital Exhibitions · Immersive Experiences
Hong Kong · Age of Dinosaurs Fossil Science Exhibition
Hong Kong · Age of Dinosaurs Fossil Science Exhibition, a 2024 project in the immersive experiences portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Themed Education
Hunan Fire and Rescue Corps History Hall
Hunan Fire and Rescue Corps History Hall, a 2022 project in the themed education portfolio. MGC scope: construction.
↗Digital Exhibitions · Science Education
Hunan Hydrology Science Education Hall
Hunan Hydrology Science Education Hall, a 2019 project in the science education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Themed Education
Hunan Commission for Discipline Inspection · Integrity Education Exhibition Hall
Hunan Commission for Discipline Inspection · Integrity Education Exhibition Hall, a 2014 project in the themed education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Hunan Low-Altitude Economy Development Group Exhibition Hall
Hunan Low-Altitude Economy Development Group Exhibition Hall, a 2024 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Hunan Provincial Museum
Hunan Provincial Museum, a 2017 project in the museums portfolio. MGC scope: innovative multimedia design.
↗Digital Exhibitions · Memorial Halls
CPC History Exhibition Hall in Hunan
CPC History Exhibition Hall in Hunan, a 2024 project in the memorial halls portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Hunan Tobacco Development Exhibition Hall
Hunan Tobacco Development Exhibition Hall, a 2021 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Themed Education
Hunan Tobacco Party School Education Hall
Hunan Tobacco Party School Education Hall, a 2021 project in the themed education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Immersive Experiences
Shanghai Expo Culture Park · Italian Life and Art Exhibition
Shanghai Expo Culture Park · Italian Life and Art Exhibition, a 2024 project in the immersive experiences portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Planning Exhibitions
Jeddah Government Water Planning Interactive Sand Table
Jeddah Government Water Planning Interactive Sand Table, a 2015 project in the planning exhibitions portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Museums
Jinci Museum
Jinci Museum, a 2024 project in the museums portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Science Education
Jiujiang Water Environment Science Education Hall
Jiujiang Water Environment Science Education Hall, a 2021 project in the science education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Memorial Halls
Lei Feng Life and Achievements Exhibition Hall
Lei Feng Life and Achievements Exhibition Hall, a 2018 project in the memorial halls portfolio. MGC scope: multimedia installation.
↗Digital Exhibitions · Science Education
Longgang Creativity and Innovation Centre
Longgang Creativity and Innovation Centre, a 2023 project in the science education portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Science Education
Lushan Botanical Garden · Shannan Branch Specimen Hall
Lushan Botanical Garden · Shannan Branch Specimen Hall, a 2024 project in the science education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Memorial Halls
Orange Isle · Young Mao Zedong Statue Exhibition Hall
Orange Isle · Young Mao Zedong Statue Exhibition Hall, a 2018 project in the memorial halls portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Potala Palace Snow City Exhibition Renewal
Potala Palace Snow City Exhibition Renewal, a 2021 project in the museums portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Immersive Experiences
Hunan Art Museum · Qi Baishi Masterpieces from the Beijing Fine Art Academy
Hunan Art Museum · Qi Baishi Masterpieces from the Beijing Fine Art Academy, a 2023 project in the immersive experiences portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Science Education
Saudi Arabia National Telecom Headquarters Interactive Experience Hall
Saudi Arabia National Telecom Headquarters Interactive Experience Hall, a 2015 project in the science education portfolio. MGC scope: design.
↗Digital Exhibitions · Museums
Shaanxi History Museum · Qin and Han Gallery
Shaanxi History Museum · Qin and Han Gallery, a 2023 project in the museums portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Memorial Halls
Shannan Exhibition Hall of Hunan's Support for Xizang
Shannan Exhibition Hall of Hunan's Support for Xizang, a 2024 project in the memorial halls portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Memorial Halls
Shennonggu Revolutionary Heritage VR Experience Hall
Shennonggu Revolutionary Heritage VR Experience Hall, a 2020 project in the memorial halls portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Corporate Exhibitions
Shuiyang Intelligent Manufacturing Base Exhibition Hall
Shuiyang Intelligent Manufacturing Base Exhibition Hall, a 2023 project in the corporate exhibitions portfolio. MGC scope: exhibition installation.
↗Digital Exhibitions · Immersive Experiences
Changsha Bamboo Slips Museum · The Chinese Spirit in Bamboo Slips
Changsha Bamboo Slips Museum · The Chinese Spirit in Bamboo Slips, a 2022 project in the immersive experiences portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Sunward Corporate Exhibition Hall
Sunward Corporate Exhibition Hall, a 2020 project in the corporate exhibitions portfolio. MGC scope: design.
↗Digital Exhibitions · Museums
China (Taojiang) Bamboo Culture Exhibition Hall
China (Taojiang) Bamboo Culture Exhibition Hall, a 2023 project in the museums portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Tonglvshan Ancient Copper Mine Site Museum
Tonglvshan Ancient Copper Mine Site Museum, a 2024 project in the museums portfolio. MGC scope: multimedia design and installation.
↗Digital Exhibitions · Memorial Halls
Wangjianglou Revolutionary Heritage Education Base
Wangjianglou Revolutionary Heritage Education Base, a 2020 project in the memorial halls portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Immersive Experiences
Whampoa Military Academy Second Branch Site · Centenary Wartime History Exhibition
Whampoa Military Academy Second Branch Site · Centenary Wartime History Exhibition, a 2024 project in the immersive experiences portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Hunan Windey Exhibition Hall
Hunan Windey Exhibition Hall, a 2024 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Wuhan Museum · Ancient Ceramic Art Exhibition
Wuhan Museum · Ancient Ceramic Art Exhibition, a 2025 project in the museums portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Wuhan Optics Valley Construction Investment Corporate Culture Exhibition Hall
Wuhan Optics Valley Construction Investment Corporate Culture Exhibition Hall, a 2022 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Xiangjiang Group Corporate Exhibition Hall
Xiangjiang Group Corporate Exhibition Hall, a 2018 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Immersive Experiences
Xiangya School of Medicine, Central South University · Xiangya in the Classics
Xiangya School of Medicine, Central South University · Xiangya in the Classics, a 2024 project in the immersive experiences portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Science Education
Yanghu Wetland Science Education Hall
Yanghu Wetland Science Education Hall, a 2021 project in the science education portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Museums
Yiyang Museum
Yiyang Museum, a 2022 project in the museums portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Corporate Exhibitions
Yuanpin Life Science Experience Hall
Yuanpin Life Science Experience Hall, a 2019 project in the corporate exhibitions portfolio. MGC scope: design and construction.
↗Digital Exhibitions · Science Education
Zhurong Mars Exploration Space Experience Hall
Zhurong Mars Exploration Space Experience Hall, a 2024 project in the science education portfolio. MGC scope: design and construction.
↗Digital Museums & Heritage · Online exhibition
Hunan–UK Photo Exhibition: Cultural Exchange Beyond Borders
MGC organised and developed a bespoke online exhibition, connecting stories of Hunan and the UK through more than 200 photographs and a programme of videos.
↗Digital Museums & Heritage · Science communication
Age of Dinosaurs · Science Exhibition, Hong Kong
Turning palaeontological knowledge into an experience to explore.
↗Digital Museums & Heritage · Archaeology
Gaomiao Archaeological Site Museum
Connecting the roots of an archaeological culture with a contemporary museum experience.
↗Digital Museums & Heritage · Museum
Hunan Museum · Hunan through Historical Records
Bringing historical records and cultural objects into a shared exhibition narrative.
↗Digital Exhibitions · Bronze civilisation
Tonglvshan Ancient Copper Mine Site Museum
Immersive media connecting bronze civilisation with today’s visitors.
↗Digital Museums & Heritage · History exhibition
Hunan CPC History Exhibition Hall · Permanent Exhibition Upgrade
MGC contributed to design and construction, combining historical interpretation with digital exhibition techniques.
↗Digital Exhibitions · Industrial heritage
Henggang Industrial Science & Technology Exhibition Hall
Designed and built by MGC, the exhibition turns 68 years of steelmaking history into an immersive spatial narrative.
↗Digital Museums & Heritage · City history
Xiangtan Museum · The Story of Xiangtan
A local history exhibition connecting Xiangtan’s cultural heritage with contemporary exhibition design.
↗Cultural & Creative Experiences · Intangible heritage
Wuxi Intangible Cultural Heritage Park
Keeping cultural stories alive through participation and discovery.