The second China-Africa Economic and Trade Expo officially opened this afternoon (September 26) in Changsha, Hunan, and will run until September 29.
[video:Original video](/api/assets/47f5d11e-9f40-4970-a696-3c2ceeb94c5e) △Video source: CCTV News
With the theme "New Starting Point, New Opportunities, New Achievements," this expo covers an exhibition area of 64,000 square meters. Its main displays include the China-Africa Economic and Trade Cooperation Achievements Exhibition, the China-Africa Economic and Trade In-Depth Cooperation Pioneer Zone and China-Africa Economic and Trade Cooperation Case and Solution Exhibition, and the Guest Country of Honor Pavilion, among others. It also features a themed province exhibition and an offline experience area for the Cloud Expo.
△Expo site (Image source: Zhuzhou Converged Media Center)
Among these, MGC Digital was responsible for the detailed design of the China-Africa Economic and Trade In-Depth Cooperation Pioneer Zone Pavilion, the exhibition construction, and the design and implementation of multimedia exhibits, helping to create a new model for China-Africa cooperation and open a new chapter in the construction of the free trade zone.
△MGC Digital Project Director Zhou Yanhui at the Gaoqiao sub-venue of the expo
△Pavilion theme
01
ONE Prologue Hall
The main visual design of the pavilion's Prologue Hall is an artistic reconstruction of wall-mounted models of China and Africa sharing one ocean, symbolizing that China and Africa are linked by water and develop together. Its elements are drawn from the gentle curves of the Xiangjiang River and the Silk Road, representing the long-standing China-Africa friendship and the close integration of the two countries' economies, cultures, and people.
02
Construction History Hall
The Construction History Hall presents the historical process from the beginning of China-Africa friendship to the rapid development of the Free Trade Yuhua area through sections such as "The Establishment of China-Africa Friendship," "Jointly Building the Belt and Road and Implementing the Eight Major Actions," "China-Africa Economic and Trade Expo," "Three Highlands and Four New Missions Leading Hunan's New Development," and "Chronicle of Major Events." The spatial design of the exhibition area strives for simplicity and grandeur, in line with its positioning as an "upper-level strategy."
03
Planning Exhibition Hall
The Planning Exhibition Hall uses three-dimensional planning diagrams to display the plans of free trade zones nationwide, the Hunan Free Trade Zone plan, the distribution of the Changsha Free Trade Zone, and the planning layout of the Yuhua block. For the Yuhua block planning layout, a multimedia sand table for the Free Trade Yuhua planning and development is set up, using physical models and planning films to explain in detail the development plan of the Free Trade Yuhua area.
04
Development Achievements Hall
The Development Achievements Hall opens with a logical structure diagram showing the architecture of four major functional platforms: the "China-Africa Economic and Trade Comprehensive Service Center," the "China-Africa Financial Service Platform," the "Economic and Trade Incubation Center," and the "African Non-Resource Product Trading Center." The overall space of the exhibition area focuses on creating an artistic and abstracted African atmosphere through elements such as color, form, and pattern. Architecturally, building columns are wrapped to form an abstract tree, which, together with the wall background, reinforces the African motif.
Among these, the non-resource product display area is designed as an art display case shaped like the outline of the Earth, on which physical products, models, and information for China-Africa non-resource trading products are displayed in a staggered arrangement. A spherical light box is set up in the center to present the distribution of Africa's main non-resource products.