MGC DIGITAL / INSIGHTS
Ideas behind the experience.
Perspectives on culture, design and technology, alongside updates from MGC.
16 results
Company news · MGC Digital
MGC Digital News | Wu Shuangmei, Deputy General Manager of MGC Digital, Attends the First Session of the Seventh Yuelu District People's Congress
The First Session of the Seventh Yuelu District People's Congress was held in Changsha. Wu Shuangmei, Deputy General Manager of MGC Digital, attended as a deputy to the Yuelu District People's Congress.
Company news · MGC Digital
A Letter of Thanks from the British Consulate-General Guangzhou to MGC Digital
The British Consulate-General Guangzhou sent a letter of thanks to MGC Digital, recognizing its professional support for the online "Hunan-UK Photo Exhibition" project. This article combines a translation of the letter with public project information to review the planning background, execution highlights and collaborative value of this cross-border cultural exchange exhibition, and includes the full Chinese translation of the letter.
Company news · Digital Exhibitions · MGC Digital
Hunan-UK Exchange and Cooperation Photo Exhibition, Organized by MGC Digital, Officially Opens
To mark the 50th anniversary of the establishment of ambassadorial-level diplomatic relations between China and the UK, the Hunan-UK Exchange and Cooperation Photo Exhibition, jointly hosted by the Foreign Affairs Office of the Hunan Provincial People's Government and the British Consulate-General in Guangzhou and organized by Hunan MGC Digital Technology Co., Ltd., held its online opening ceremony at the Foreign Affairs Office of the Hunan Provincial People's Government on December 7, 2022. Fourteen UK representatives and relevant officials from the foreign affairs departments of Hunan Province and Changsha City attended. For pandemic safety reasons, the opening ceremony was held via online livestream. The online exhibition officially opened to the public free of charge on December 8, 2022, and runs until January 26, 2023.
↗Project updates · Digital Museums & Heritage · Company News
Potala Palace Snow City Exhibition Upgrade Project Receives Letter of Thanks
In February 2023, the Potala Palace Management Office of the Tibet Autonomous Region sent a letter of thanks to MGC Digital, recognizing its professionalism, service mindset and work style in the Snow City exhibition upgrade project.
Visits & exchanges · university-enterprise cooperation
Shanxi Normal University Academy of Fine Arts Visits MGC Digital to Establish Off-Campus Teaching Internship Base
On July 9, 2025, Fu Hao, a lecturer in Environmental Design at the Academy of Fine Arts, Shanxi Normal University, led a student team to visit Hunan MGC Digital Technology Co., Ltd. Yang Hongjue, the company's chairman, and other personnel took part in the exchange. The teachers and students toured the company showroom to learn about achievements and business related to digital museums and heritage. The two sides held a discussion on university-enterprise cooperation, interdisciplinary talent development and forms of collaboration, and signed an agreement for an Off-Campus Teaching Internship (Practice) Base on site. Four students presented design works and explained their design concepts and creative process. The original text mentions that students will subsequently remain at the company for internships, and that both sides plan to use the base to deepen exchanges and collaboration in internships, employment and project cooperation, promoting the development of the cultural and creative industries.
Company news · Party Building Joint Activities
'Party Building Leadership, Business-Finance Integration' Joint Exchange Event Successfully Held
On the afternoon of December 10, 2024, the 16th Party Branch of Shenzhen Capital Group and the Party Branch of the Changsha Young Entrepreneurs Association jointly held a 'Party Building Leadership · Business-Finance Integration' joint exchange meeting, hosted by MGC Digital. Party member representatives and key talent from Shenzhen Capital Group, the Changsha Young Entrepreneurs Association, China Merchants Bank, China Everbright Bank, and Hunan MGC Digital Technology Co., Ltd. participated. The event included a visit to the MGC Digital technology exhibition hall, a themed Party day study session, and a discussion and exchange. Entrepreneur representatives introduced their companies and core businesses, bank representatives introduced their distinctive financial services, and all parties discussed win-win cooperation. The event aimed to promote mutual understanding among investment institutions, enterprises, and banks, broaden corporate financing channels, and strengthen interaction between Party branches and exchange and cooperation among enterprises.
Digital Operations · Visit and Exchange
Consul General Wen Weiye of the Cambodian Consulate General in Chongqing Visits MGC Digital to Explore New Opportunities for Technology and Cultural Cooperation
On October 11, 2025, Consul General Wen Weiye of the Royal Cambodian Consulate General in Chongqing and his delegation visited Hunan MGC Digital Technology Co., Ltd. They were received and accompanied by Chairman Yang Hongjue and Deputy General Manager Zhong Bingbing. The visitors toured the digital technology exhibition hall and experienced exhibits including the 3D theater, MR electronic flipbook, dome theater, and 3D-Mapping projection, and affirmed the company's achievements in integrating technology with cultural scenarios. The exchange aimed to enhance communication and explore opportunities for China-Cambodia cooperation in technology and culture. The company stated that it will continue to promote the application of digital technology in cross-border cultural exchange and industrial cooperation.
Digital Exhibitions · Media Art
MGC Digital Showcases Digital Media Exhibits at 2024 Changsha Youth Media Art Works Touring Exhibition
The 2024 Changsha Youth Media Art Works Touring Exhibition launched on December 31 at Changsha University, hosted by the Publicity Department of the CPC Changsha Municipal Committee and jointly organized by Changsha Evening News and other units. As a co-organizer, MGC Digital presented 4 digital media exhibits: 3D Light and Shadow Portrait Sculpture, which renders portraits through light and shadow; a Medium-Free Interactive Imaging Installation offering a virtual interactive experience; "The Animal World Is So Different," which uses VR technology to present animal perspectives; and the digital creative video "Obsession," showcasing artificial intelligence applications in the creative field. Company Chairman Yang Hongjue was invited to the themed exchange meeting, where he discussed media art innovation, social change and future trends in digital media art with representatives from universities and enterprises, proposing that emerging media technologies can expand artistic creation tools, display formats and dissemination methods. The company stated that it will strengthen cooperation with universities and industry partners in the future to promote media art development and support Changsha's cultural and creative development.
Digital Operations · MGC Digital
Our Time Together | MGC Digital 10th Anniversary Celebration and 2025 Chinese New Year Annual Meeting Concludes Successfully
On January 20, 2025, MGC Digital held its 10th Anniversary Celebration and 2025 Chinese New Year Annual Meeting at the Meilan Oriental Banquet Center, where all employees reviewed the company's development journey, recognized outstanding individuals and teams, and looked ahead to the future. The article notes that the company grew from a small team of a few people to a team of more than 200. General Manager Tang Jun thanked employees and partners and reviewed the company's growth, industry contributions, and public welfare practices; Chairman Yang Hongjue shared his entrepreneurial story and proposed building the "MGC Digital Creative Intelligence-Sharing Ecosystem Platform." The celebration also included a themed recitation, dinner, dance performances, and a lucky draw, and launched 10th anniversary themed red envelope covers. The article mainly presents corporate anniversary commemoration, employee cohesion, and cultural development.
Digital Exhibitions · Wuxi Intangible Cultural Heritage Park
Follow Wang Han and Li Ziqi to Wuxi Intangible Cultural Heritage Park: An Immersive Experience of Intangible Cultural Heritage
This article introduces the Wuxi Intangible Cultural Heritage Park, for which MGC Digital was responsible for overall design and construction. As a key cultural exhibition project of the 5th Hunan Tourism Development Conference, the park presents Huaihua's intangible cultural heritage and culture-tourism integration experiences by combining traditional culture with digital expression. The program "Go to the Place That Tastes Like 'Xiang' 3" was recorded at the park, with Wang Han, Zhang Yanqi, Luo Yutong, Wu Yuxiang and others taking part in visits. Li Ziqi also visited exhibition areas including Dong wooden architecture, Huayao cross-stitch, Dong silver ornaments and the Bamboo Weaving Tranquil Realm, among which the Dong silver ornaments interactive area displays forging techniques through digital installations. The article uses the conference and celebrity visits to introduce the park's features and invites visitors to experience intangible cultural heritage culture.
Digital Exhibitions · Malanshan Audio-Video Laboratory
Provincial Party Secretary Shen Xiaoming Inspects the Malanshan Audio-Video Laboratory Project Designed and Produced with MGC Digital's Participation
According to an article published by MGC Digital on May 18, 2025, on May 15, Provincial Party Secretary Shen Xiaoming visited the Malanshan Audio-Video Laboratory, a key provincial project for the integration of culture and technology, to inspect research and development achievements on site and learn about the laboratory's development. The laboratory is dedicated to audio-video technology research, development and innovation. MGC Digital participated in the detailed design, multimedia design and digital content production of the laboratory's exhibition hall, helping to build a digital exhibition system that integrates the virtual and the real.
Digital Exhibitions · Museum Exhibitions
Eight MGC Digital Projects Selected in the 2021–2024 Hunan Provincial Museum Exhibition Excellence Awards
On May 15, 2025, the 2025 International Museum Day Hunan main-venue event was held at the Yiyang Museum, announcing the results of the 2021–2024 Hunan Provincial Museum (Memorial Hall) Exhibition Excellence Awards, with 10 "Excellence Awards" and 11 "Merit Awards" in total. Eight projects involving MGC Digital were selected, grouped as in the original text, with four in each category. Project themes cover ancient musical instruments, Chenzhou history and culture, interactive artifact experiences, Cai E's life, folk customs and intangible cultural heritage, Yuan Longping's life, bamboo slip culture, and Huxiang bronze civilization. MGC Digital's work included exhibition outline development, concept and installation design, overall design and construction, multimedia exhibit integration, digital creative exhibit design, and digital content production. The projects use sensor-based percussion interaction, sound-recognition interaction, holographic imagery, sound and light, artistic scenes, and interactive installations to enrich artifact presentation and public cultural experience through scenario-based, story-driven, and interactive approaches.
Cultural & Creative Experiences · MGC Digital
MGC News | Teachers and Students from the School of Design and Art, Hunan University Visit MGC Digital for Exchange
On March 12, 2025, three teachers—Jiang Youyu, Zhang Duoduo, and Guo Yinman—from the Digital Culture Innovation module of the School of Design and Art, Hunan University led more than 20 students to visit MGC Digital. The visit and exchange focused on integrating digital technology with cultural heritage and explored paths for university-enterprise cooperation. The teachers and students toured the company's digital technology exhibition hall to learn about applications and achievements in the integration of culture and technology. Art Director Yuan Tingxuan introduced the company's typical cases in recent years and, in combination with actual projects, explained the application of digital creativity in exhibition design. The two sides discussed interdisciplinary talent cultivation, emphasizing that design talent should possess both artistic aesthetics and technological thinking. The article expresses the intention of both sides to leverage their respective advantages in the future and jointly explore models for integrating digital technology with cultural heritage.
Digital Museums & Heritage · Huaihua Wuxi Intangible Cultural Heritage Park
Opening Preview | MGC Digital Supports Huaihua Wuxi Intangible Cultural Heritage Park as Its May Day Trial Opening Begins!
According to an April 28, 2025 preview, the Huaihua Wuxi Intangible Cultural Heritage Park, designed and implemented by MGC Digital, is scheduled to open for trial operations on May 1. Drawing on Huaihua's intangible cultural heritage resources and combining digital technology with technological installations, the project creates a cultural tourism setting that integrates intangible cultural heritage experiences, interactive social engagement, and consumption points, promoting the integration of intangible cultural heritage and tourism. The article positions it as a demonstration window for Huaihua's 'ICH+' cultural tourism development and as a practical vehicle for the 'Intangible Cultural Heritage Lights Up Huaihua' strategy and the 'Play Intangible Cultural Heritage · Earn Points · Enjoy Huaihua' operating model. It lists displays including naked-eye 3D, Bamboo Weaving Sanctuary, the Carved Candied Fruit Intangible Cultural Heritage Exhibition Hall, the Earthenware Craftsmanship Hall, Dong brocade, swallowtail dragon boats, Dong silver ornaments, and Huayao cross-stitch.
Digital Exhibitions · MGC Digital
MGC Digital Receives Letter of Appreciation for Designing and Building the 'Xiangya in the Classics' Special Exhibition!
According to the article, Xiangya School of Medicine, Central South University, sent a letter of appreciation to MGC Digital, thanking it for its support of the 'Xiangya in the Classics' special exhibition commemorating the 110th anniversary of Xiangya medical education at Central South University, and affirming its work results, the dedication of its project staff, and its professional capabilities. The article title states that the special exhibition was designed and built by MGC Digital. MGC Digital said it will continue to use professional technology and services to carry out projects with cultural depth and social value, helping cultural inheritance and development.
↗Digital Museums & Heritage · Culture & experience
How Can Culture Become a Participatory Experience?
Start with a cultural question. Connect research, creativity and digital technology.