On May 15, the 2025 "5·18 International Museum Day" Hunan main-venue event grandly opened at the Yiyang Museum. Hosted by the Hunan Provincial Cultural Relics Bureau and the Yiyang Municipal People's Government, and organized by the Hunan Provincial Museum Society and the Yiyang Municipal Bureau of Culture, Tourism, Radio, Television and Sports, the event announced the highly anticipated results of the 2021–2024 Hunan Provincial Museum (Memorial Hall) Exhibition Excellence Awards. Ten "Excellence Awards" and 11 "Merit Awards" stood out from numerous participating projects across the province. Among them, eight projects produced with the participation of MGC Digital received these honors, demonstrating our outstanding strength and innovative achievements in the museum and cultural heritage field.
Excellence Awards
Honors and awards
The exhibition is an achievement exhibition planned on the basis of the "13th Five-Year Plan" National Key R&D Program topic "Research and Demonstration of Key Technologies for Artifact Exhibition and Display Based on Knowledge Graphs." MGC Digital participated in the digital creative exhibit design and content production for this project, using sensor-based percussion interaction, sound-recognition interaction, holographic imagery, and other means to "revive" and "display" ancient musical instruments through modern melodies. This not only enriched cultural experience scenarios but also promoted the popularized, immersive, and scenario-based dissemination of cultural resources.
MGC Digital participated in the exhibition outline development and installation design plan for this project, presenting Chenzhou's 7,800-year-old white pottery culture, hailed as "the first artistic wave of prehistoric Chinese social civilization"; the Western Jin bamboo slip culture from more than 1,700 years ago; Shang and Zhou bronze culture; Chu culture; Yue culture; mining and metallurgy culture; and Nanling culture. This allows residents and visitors to immersively touch the threads of history, travel through more than ten thousand years, and understand Chenzhou's past and present.
MGC Digital participated in multimedia exhibit integration and digital content production, using digital exhibition technology to achieve deep empathy between artifacts and visitors through methods such as "viewing + experience" and "exhibition + performance."
MGC Digital participated in the exhibition outline development and exhibition concept design for this project. During the exhibition design process, it deeply explored the characteristics of Cai E's historical era and used the modern exhibition design language of "scenario-based, story-driven, and interactive" to create a memorial hall with a distinct sense of the times and a profound historical atmosphere through the deconstruction and reorganization of memory.
Merit Awards
Excellence Award
MGC Digital participated in the overall exhibition design and construction, using "one waterway running through" to connect the three distinctive areas of "mountain, city, and lake" and form six thematic spaces. It used sculptural and scenographic language as well as sound, light, and electrical technology to create an immersive narrative context in which the scenery changes with each step, allowing folk memories and intangible cultural heritage to flow here.
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MGC Digital participated in the exhibition design and installation production and digital content production for this project. In designing the exhibition content, it took dreams as the main thread and, by tracing the process of pursuing dreams, systematically presented Yuan Longping's life achievements and noble demeanor. The space is divided into six major areas: "Prologue Hall," "Dream Sets Sail," "Dream of Resting Under the Rice Plants," "Dream of Hybrid Rice Covering the Globe," "People's Model," and "Epilogue Hall." While creating comprehensive exhibits such as artistic scenes, multimedia, and interactive installations, it innovatively introduced Yuan Longping's own narration to build an emotional undercurrent, comprehensively displaying Academician Yuan Longping's immortal brilliance and inner world.
MGC Digital participated in the overall exhibition design and construction for this project. During the exhibition design process, it focused on individual bamboo slips to show the spiritual outlook of people from more than two thousand years ago and the continuous flow of Chinese culture across millennia. Through the exhibition, visitors can feel the Chinese spirit hidden in ancient characters shining brightly.
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MGC Digital participated in the overall exhibition design and construction for this project. Centered on southern Shang dynasty bronzes newly unearthed in Hunan in recent years, the exhibition focuses on the uniqueness of Huxiang bronze civilization and cross-regional cultural exchange. It creates three major units—"Latest Discoveries," "The Mystery of Vessel Making," and "New Voices of Tanhe"—leading visitors into the world of people living more than 3,000 years ago and inviting them to appreciate Huxiang bronze civilization together.
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These project awards are not only recognition of MGC Digital's deep cultivation in the field of digital museums and heritage, but also great encouragement for the team's innovative breakthroughs. MGC Digital will take these awards as a new starting point, always maintain a zero-based mindset, and anchor itself to higher goals.