MGC DIGITAL / ABOUT

Understanding culture. Creating experiences.

Meet MGC Digital: our founder Yang Hongjue, our experts, our approach, professional qualifications, recognition and project awards.

01 / COMPANY PROFILE

MGC Digital

Culture is our
starting point.

MGC Digital is a cultural technology company based in Changsha, Hunan, China. The team’s work in the sector began in 2008; the company was formally established on 9 February 2015.

We combine cultural research, content planning, spatial design, digital multimedia and software development. Creative design, digital production and intelligent software form the core of our work across digital exhibitions, museums, cultural products and digital operations.

We are building an open internal capability ecosystem supported by AI. Cross-disciplinary teams and collaborative research help turn project knowledge into reusable products and services. Our development direction includes online museums, digital twins and cultural metaverse experiences, with each offering presented according to its actual stage of development.

2008Team’s industry exploration begins
2015Company established
AI + CultureResearch & co-creation

MGC / FILMS

MGC, in motion.

From the studio to the exhibition floor, see how culture, creativity and technology come together.

ORIGINAL FILM · CHINESE02:39

Meet MGC Digital

Meet the team and explore MGC’s creative design, digital production and exhibition work.

Open film in a new tab ↗

Films from MGC’s company presentation retain their original Chinese content. Figures shown reflect the source films at the time of production.

Preview of MGC’s virtual showroom, showing the site and exhibition scene navigation360° virtual tour

VISIT MGC ONLINE

Step inside our digital technology showroom

Explore MGC’s own digital technology showroom through a panoramic tour. Discover interactive sliding screens, digital avatars, immersive cinemas and 3D heritage capture exhibits, and see how digital technology connects with cultural spaces.

  • Immersive spaces
  • Digital interaction
  • Museum technology
Enter the virtual showroom

Hosted on 720yun · Opens in a new tab. Use the scene navigation to explore; tour content is in Chinese.

02 / FOUNDER

Our founder

Dr Yang Hongjue

Dr Yang Hongjue

Founder & Chairman, MGC Digital

Technology in service of culture. Experiences that connect people with history.

Dr Yang Hongjue is the founder and chairman of MGC Digital and holds a doctorate. With a background spanning education, computing and design, he began working in digital exhibitions in 2008 and founded MGC Digital in 2015 to explore new ways of bringing culture and technology together.

His work spans multimedia exhibitions, smart museums and immersive cultural experiences. He leads a team that combines cultural research, creative planning, digital content and interactive technology, placing equal emphasis on accurate interpretation and meaningful visitor participation.

Alongside his work at MGC, Yang contributes to industry exchanges, university partnerships and the development of young talent. He advocates sustained collaboration across disciplines and shared learning, using design and technology to connect cultural heritage with contemporary life.

Professional appointments & recognition

  • Leading Talent in Scientific and Technological Innovation and Entrepreneurship, Furong Plan, Hunan Province
  • Vice President, Hunan Young Entrepreneurs Association
  • Director, Digital Media Art Committee, Hunan Province Designers Association
  • Deputy Director, Smart Museum Professional Committee, Hunan Museum Society
  • Executive Director, Zhiwen Cultural and Creative Center, Hunan University Design Research Institute
  • Co-founder, Hunan Huakai Creative Culture Co., Ltd. (A-Share 300592)
  • Deputy Director, Beijing Center, Jimei Research Institute of Guangzhou Academy of Fine Arts

Key milestones

  1. 2008

    Digital exhibitions

    Began working in digital exhibitions and interactive multimedia.

  2. 2015

    MGC Digital founded

    Established MGC to bring cultural creativity and digital technology together.

  3. 2017

    A focus on museums

    Focused the business on museum digitisation and visitor experiences.

  4. 2023

    Industry collaboration

    Appointed deputy director of the Smart Museum Professional Committee of the Hunan Museum Society.

03 / EXPERT TEAM

Our experts

Bringing cultural research, exhibition storytelling and spatial design into conversation.

Li Jianmao

Curatorial Expert

Li Jianmao

  • Museum curation
  • Heritage research
  • Exhibition storytelling

A distinguished professor under Hunan Normal University’s Xiaoxiang Scholars programme, vice president of the Chinese Ancient Ceramics Society and a recipient of the State Council special allowance. Li previously served as Party secretary and deputy director of the Hunan Museum and has more than three decades of experience in museum exhibition planning.

Professional background & selected work

Curatorial approach

Li uses objects as evidence for historical interpretation. His work connects academic research, cross-disciplinary innovation and the contemporary interpretation of cultural heritage. He brings his curatorial experience into teaching and regards education as the ultimate purpose of an exhibition.

Selected practice

Li led the curatorial outline for the Hunanese: An Exhibition of Hunan History and Culture, developing a historical narrative led by objects. The exhibition received national awards.

His work includes Roots and Soul: Stories of Chinese Civilisation, a special exhibition for International Museum Day 2019, and Xiaoxiang Ceramics, a permanent exhibition at the Hunan Normal University Museum that provides a comprehensive account of Hunan’s ceramic history.

He has advised on the exhibition design of the Changsha Tongguan Kiln Museum, curated an exhibition on Shang-dynasty bronzes from southern China, and provided exhibition positioning advice for the conservation and study of the Liye Qin bamboo slips.

Huang Jiancheng

Design Expert

Huang Jiancheng

  • Spatial design
  • Exhibition design
  • Visual communication

Vice dean, professor and doctoral supervisor at the Central Academy of Fine Arts’ Sino-French Institute of Arts and Design Management. Huang also chairs the executive committee of the International Creative Arts Alliance (ICAA) and serves as deputy director of the Environmental Design Art Committee of the China Artists Association.

Professional background & selected work

World Expo exhibitions

Huang served as design director for the China national pavilions at Expo 2005 Aichi and Expo 2010 Shanghai. The Shanghai pavilion included the animated Along the River During the Qingming Festival as a major feature and received a special innovation award from China’s Ministry of Culture. He also served as artistic director of the Chinese Culture Pavilion at Expo 2020 Dubai.

Cultural spaces

He has led overall interior exhibition design for major cultural venues, including the China Archaeological Museum and Hunan Museum. His team worked with architect Arata Isozaki on the new Hunan Museum, bringing architecture, exhibition planning and spatial storytelling together. The Mawangdui exhibition includes a full-scale reconstruction of the burial pit, integrating the architectural space with the display of artefacts.

Design approach

Huang’s design approach connects art, technology and the market, with an emphasis on integrating spatial narratives and visual communication.

03 / PROFESSIONAL QUALIFICATIONS

Expertise behind delivery.

Selected credentials from the MGC 2026 company brochure. English descriptions accompany the original Chinese certificates.

Specialist architectural decoration design — original certificate in ChineseGrade A

Specialist architectural decoration design

Engineering design qualification

Specialist architectural decoration construction — original certificate in ChineseGrade I

Specialist architectural decoration construction

Construction enterprise qualification

Museum exhibition design — original certificate in ChineseGrade A

Museum exhibition design

Chinese Museums Association

Museum exhibition construction — original certificate in ChineseGrade I

Museum exhibition construction

Chinese Museums Association

Integrated exhibition design & construction — original certificate in ChineseLevel 1

Integrated exhibition design & construction

China Association for Exhibition Centers · industry assessment

Exhibition engineering enterprise — original certificate in ChineseLevel 1

Exhibition engineering enterprise

China Association for Exhibition Centers · industry assessment

Construction labour services — original certificate in ChineseUnclassified

Construction labour services

Construction enterprise qualification

Electronic & intelligent systems engineering — original certificate in ChineseGrade II

Electronic & intelligent systems engineering

Construction enterprise qualification

Digital exhibition enterprise — original certificate in ChineseDigital exhibitions

Digital exhibition enterprise

Digital Exhibition Committee, China Electronic Chamber of Commerce

Multimedia engineering systems integration · Grade IAudio-visual integration engineering capability · Grade II

Management systems

ISO 9001:2015Quality management · including GB/T 50430-2017
ISO 14001:2015Environmental management
ISO 45001:2018Occupational health and safety
ISO/IEC 27001:2022Information security
ISO/IEC 20000-1:2018IT service management

INTELLECTUAL PROPERTY

Research made tangible.

Selected invention patents featured in our 2026 brochure.

Virtual reality amusement display system — Chinese patent certificate

Virtual reality amusement display system

Invention patent

Interactive holographic imaging equipment — Chinese patent certificate

Interactive holographic imaging equipment

Invention patent

05 / RECOGNITION

Building cultural technology expertise.

2025 NATIONAL METAVERSE CASES

Large-space immersive VR for cultural tourism

Selected as a typical product case in the industry application category. Announced in April 2026.

2025 NATIONAL AUDIO-VISUAL SYSTEM CASES

AI motion capture for immersive museum interaction

Selected in the digital stage and smart museum audio-visual systems category. Announced in January 2026.

2025

Changsha AI Immersive Digital Experience Technology Innovation Centre

Included in the 2025 municipal technology innovation centre registration list, announced in 2026.

2025

Contributing drafter of a cultural heritage digitisation standard

Group standard T/CIET 1613-2025 on digitally enabled 3D scanning and modelling of cultural objects.

2024

Hunan Provincial Enterprise Technology Centre

Recognised by the Hunan provincial industry and information technology authority.

AAA enterprise credit rating — original Chinese certificateEnterprise credit

AAA enterprise credit rating

China Building Decoration Association.

National High-tech Enterprise — original Chinese certificateInnovation

National High-tech Enterprise

Recognition of sustained research and technology development.

Hunan specialised and innovative “Little Giant” enterprise — original Chinese certificateSpecialist expertise

Hunan specialised and innovative “Little Giant” enterprise

Recognition of focused expertise and innovation.

Hunan Well-known Brand — original Chinese certificateBrand

Hunan Well-known Brand

Recognition of the company’s brand development.

Hunan Equity Exchange cultural industry board — original Chinese certificateCultural industry

Hunan Equity Exchange cultural industry board

Listed on the exchange’s dedicated cultural industry board.

06 / PROJECT AWARDS

Recognised work.

Awards relate to the named projects or exhibitions. MGC’s contribution is stated separately for each entry.

Wuxi Intangible Cultural Heritage Park — award certificate in Chinese2025

Wuxi Intangible Cultural Heritage Park

Outstanding Exhibition Practice Case · Honorary Award

China Association for Exhibition Centers

MGC contributed project services.

Yiyang Museum — award certificate in Chinese2024

Yiyang Museum

Spatial Layout Pioneer Award

4th China Exhibition Art and Display Technology Creative Competition

MGC contributed project services.

China (Taojiang) Bamboo Culture Museum — award certificate in Chinese14th edition

China (Taojiang) Bamboo Culture Museum

Silver Award · Exhibition Space Engineering

China Space Design Competition

MGC contributed project services.

2023

Shaanxi History Museum · Qin and Han Civilisations exhibition

Excellence Award

21st National Top Ten Museum Exhibitions selection

MGC contributed multimedia design and implementation.

2023

Gansu Jiandu Museum · China through Bamboo and Wooden Slips

Excellence Award

21st National Top Ten Museum Exhibitions selection

MGC contributed project services.

Gaomiao Archaeological Site Museum — award certificate in Chinese2024

Gaomiao Archaeological Site Museum

First Prize · Public Cultural and Exhibition Spaces

11th CBDA Design Art Competition

MGC design and production project.

Music and Dance · Listening to Hunan exhibition — award certificate in Chinese2024

Music and Dance · Listening to Hunan exhibition

Golden Exhibition Award · Featured Exhibit

4th China Exhibition Art and Display Technology Creative Competition

A digital exhibit created by MGC.

Everything for the People thematic exhibition — award certificate in Chinese2024

Everything for the People thematic exhibition

Golden Exhibition Award · Temporary Exhibition

4th China Exhibition Art and Display Technology Creative Competition

MGC lead design project; also a 2023 CBDA First Prize recipient.

Chenzhou Science and Technology Museum — award certificate in Chinese2023

Chenzhou Science and Technology Museum

First Prize · Exhibition Spaces

10th CBDA Design Art Competition

MGC lead design project.

2023

Chinese Archaeological Museum · Historical China exhibition

Special Award

21st National Top Ten Museum Exhibitions selection

MGC contributed multimedia design and implementation.

2023

The Source of Bronze · Tonglvshan permanent exhibition

Merit Award

21st National Top Ten Museum Exhibitions selection

MGC contributed project services.

2022

Into Impressionism · A Century in Digital Retrospect

Outstanding Digital Exhibition Project

World Metaverse Ecosystem Conference

An MGC digital exhibition.

Shennonggu Revolutionary History VR Experience — award certificate in Chinese3rd edition

Shennonggu Revolutionary History VR Experience

Silver Exhibition Award · Featured Exhibit

China Exhibition Art and Display Technology Creative Competition

An MGC VR experience project.

Potala Palace Shol exhibition upgrade — award certificate in Chinese2020–2021

Potala Palace Shol exhibition upgrade

Golden Diamond Award · Exhibition Spaces

International Environmental Art Innovation Design Competition (Huading Awards)

MGC design and construction project.