On March 12, three teachers—Jiang Youyu, Zhang Duoduo, and Guo Yinman—from the Digital Culture Innovation module of the School of Design and Art, Hunan University led more than 20 students to visit MGC Digital for exchange. This event focused on the integration of digital technology and cultural heritage and explored new paths for university-enterprise cooperation through on-site visits and roundtable discussions.
The teachers and students first visited the company's digital technology exhibition hall, gaining an intuitive understanding of the company's innovative applications and achievements in the integration of culture and technology.
After the visit, Art Director Yuan Tingxuan introduced the company's typical cases in recent years to the students and, in combination with actual projects, explained the application of digital creativity in exhibition design, helping students better understand the integration of digital creativity and culture. At the same time, the two sides discussed interdisciplinary talent cultivation, emphasizing that design talent in the digital age needs both artistic aesthetics and technological thinking.
This exchange activity provided a platform for the teachers and students of the School of Design and Art, Hunan University to gain an in-depth understanding of design art and digital creativity, helping students combine theoretical knowledge with practice, broaden their horizons, and improve their professional competence. In the future, MGC Digital and the School of Design and Art, Hunan University will move forward together, fully leverage their respective advantages, jointly explore innovative integration models of digital technology and cultural heritage, and inject new momentum into promoting the high-quality development of the cultural industry.