An MGC subsidiary and brand
Kongwu Xiangsheng (KIWIS) is a wholly owned subsidiary and brand of MGC, specialising in end-to-end cultural product services. This range forms part of MGC’s cultural and creative services, connecting cultural IP development, design and product delivery.
Product overview
Translate city landmarks, local character and travel memories into portable cultural souvenirs.
Product formats
Landmark magnets, postcards, stamp books and small cultural keepsakes.
Development approach
Develop coherent product series from local culture and architecture, using illustrated, contemporary Chinese-inspired or minimal visual styles. Connect travel memories and visitor activities with useful everyday objects.
Applications
City museums, local cultural venues, historic districts, visitor destinations and campuses.
Collaboration and delivery
Discuss joint IP development, customised editions or channel partnerships. Confirm cultural sources, IP permissions, audiences and intended use, then agree design, prototypes, materials, quantities, delivery and after-sales arrangements. Costs, supply and revenue sharing are defined in the specific agreement.
Source
Based on page 8 and related project pages of the July 2026 Kongwu Xiangsheng company brochure. Images show brochure examples; available designs and customisation are agreed for each project.
