KIWIS · Museum-inspired Products

Kongwu Xiangsheng (KIWIS) is a wholly owned subsidiary and brand of MGC, specialising in end-to-end cultural product services. This range forms part of MGC’s cultural and creative services, connecting cultural IP development, design and product delivery.

Turn collection objects, patterns and cultural stories into museum products for everyday use and interaction.

Object reproductions, collection-inspired tea sets, magnets, decorative objects, plush toys and everyday products.

Start with cultural interpretation, visual analysis and product design. 3D modelling, AR and suitable materials or mechanisms can add interaction. Brochure examples include water- and light-responsive materials and rotating or flipping elements; the implementation is defined for each product.

Museum shops, exhibition merchandise, learning products and collection IP development.

Discuss joint IP development, customised editions or channel partnerships. Confirm cultural sources, IP permissions, audiences and intended use, then agree design, prototypes, materials, quantities, delivery and after-sales arrangements. Costs, supply and revenue sharing are defined in the specific agreement.

Based on page 9 and related project pages of the July 2026 Kongwu Xiangsheng company brochure. Images show brochure examples; available designs and customisation are agreed for each project.