MGC · PRODUCTS & SERVICES

Rooted in culture.
Built for digital experiences.

MGC Digital connects cultural research, creative design, digital content, smart software and project implementation across digital exhibitions, museums, cultural products and digital operations.

From an interactive exhibit or a digital system to an entire exhibition venue or a collection of cultural products, we bring planning, development, design, implementation and operational support together around real cultural themes and settings.

FOUR CONNECTED FIELDS

Four areas. Distinct expertise. Connected capabilities.

Explore the area that matches what you want to achieve.

Digital exhibition space at the Henggang Industrial Technology Exhibition Hall01

DIGITAL DISPLAY

Digital Exhibitions

Spatial storytelling & immersive experiences

Starting with cultural research and creative curation, we build digital exhibition products and services around four systems: exhibition space creation, digital multimedia development, digital content production and art installation integration.

  • Exhibition Space Creation System
  • Digital Multimedia Development System
  • Digital Content Production System
  • Art Installation Integration System
Explore products & services ↗
Illustrative data visualisation interface for the MGC Smart Museum Platform02

SMART MUSEUM

Digital Museums & Heritage

Heritage preservation, museum management & visitor services

Connect visitor services, museum management and the preservation and use of cultural heritage. AI, knowledge graphs and 3D visualisation support smart software, digitisation and content development, making collection data useful for management, research and public experiences.

  • Smart Visitor Services
  • Smart Museum Management
  • Smart Preservation & Cultural Use
Explore products & services ↗
Museum, cultural tourism and corporate creative products in the MGC 2026 overview03

CULTURAL & CREATIVE PRODUCTS

Cultural & Creative Experiences

Cultural IP development & extended digital experiences

Turn cultural stories into products, interactive experiences and everyday objects through IP development, product design, digital content and production. With MGC’s wholly owned subsidiary and brand KIWIS, we connect museum IP and cultural tourism settings with manufacturing and distribution.

  • Museum Cultural Products
  • Cultural Tourism Products
  • Custom Corporate Merchandise
Explore products & services ↗
Cultural experience space at Wuxi Intangible Cultural Heritage Park04

DIGITAL OPERATIONS

Digital Operations

Ongoing operation of cultural spaces & digital experiences

Connect cultural spaces, content communications and activity programmes through integrated space operations, new media operations and event operations, helping cultural experiences continue to grow.

  • Integrated Space Operations
  • New Media Operations
  • Event Operations
Explore products & services ↗

PRODUCT LIBRARY

Find the starting point for your experience.

Explore product uses, suitable settings and related projects.

Find the right fit

Tags describe documented applications and capabilities; configuration varies by project.

Clear tagsCombine one tag from each dimension.

17 products found

Featured productDragon boat hull design model from the official product brochure↗

Digital Exhibitions · Digital Multimedia Development System

Immersive Interactive Dragon Boat Simulator | MGC Digital

A full-scale dragon boat with force-feedback paddles and a three-panel wrap-around screen combines cultural tourism promotion, motion viewing and multiplayer racing, turning traditional dragon boat culture into a participatory immersive experience.

Themed education venueCultural park & attractionCommercial & brand space
AI Cultural Photo Experiences — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

AI Cultural Photo Experiences

Combine camera capture, theme selection and AI image processing to create cultural photo experiences.

Interactive exhibitLearning & public educationAI interaction
Interactive Drawing Aquarium — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Interactive Drawing Aquarium

Bring visitor drawings from a touch interface into a shared animated display.

Interactive exhibitLearning & public educationProjection & light
Digital & MR Interactive Books — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Digital & MR Interactive Books

Turn page reading into digital interaction through gestures or recognition of physical book pages.

Interactive exhibitLearning & public educationProjection & light
LED Spatial Display Systems — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

LED Spatial Display Systems

Use corner, L-shaped and multi-face LED structures for spatial presentation.

Corporate exhibition hallLearning & public educationLED & screen display
Body & Hand Tracking Interaction — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Body & Hand Tracking Interaction

Translate body or hand movement into visual feedback and interactive control.

Interactive exhibitLearning & public educationMotion interaction
NFC & Object Recognition Interaction — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

NFC & Object Recognition Interaction

Trigger object-related text, images and media by handling, placing or sensing physical modules.

Interactive exhibitLearning & public educationTouch & object interaction
Interactive Spatial Projection — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Interactive Spatial Projection

Make floors, walls and tables interactive surfaces that respond to movement and touch.

Interactive exhibitLearning & public educationProjection & light
Rotary & Multi-wing Interaction — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Rotary & Multi-wing Interaction

Use rotary controls with screens or tabletop projection to navigate and explore a topic.

Corporate exhibition hallInteractive exhibitLearning & public education
Simulation & Ride Interaction Systems — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Simulation & Ride Interaction Systems

Connect cycling, driving or ride equipment with virtual scenes for physically engaged experiences.

Immersive experienceInteractive exhibitLearning & public education
Sound & Tapping Interaction — brochure product or application illustration↗

Digital Exhibitions · Digital Multimedia Development System

Sound & Tapping Interaction

Link tapping, sound levels and rhythm with responsive visuals.

Interactive exhibitLearning & public educationMultimedia design & development
KIWIS · Museum-inspired Products↗

Cultural & Creative Experiences · KIWIS

KIWIS · Museum-inspired Products

Turn collection objects, patterns and cultural stories into museum products for everyday use and interaction.

MuseumLearning & public educationCultural merchandise
Interactive 3D Collection Viewer↗

Digital Museums & Heritage · Visitor Services

Interactive 3D Collection Viewer

Bring digitised objects to mobile audiences through detailed, interactive 3D viewing.

MuseumCollection preservation & useLearning & public education
AI Museum Guide & Interaction↗

Digital Museums & Heritage · Visitor Services

AI Museum Guide & Interaction

Connect natural-language questions with museum knowledge, object interpretation and visitor guidance.

MuseumInteractive exhibitGuidance & visitor services
AR Exhibit Interaction↗

Digital Museums & Heritage · Visitor Services

AR Exhibit Interaction

Connect real objects with digital stories, models and interactive visual effects.

MuseumInteractive exhibitLearning & public education
Digital Resource Management↗

Digital Museums & Heritage · Museum Management

Digital Resource Management

Organise documents, images, audio, video and digitisation outputs, from processing to approved use and publication.

MuseumCollection preservation & useVenue management
Museum Learning & Event Reservations↗

Digital Museums & Heritage · Visitor Services

Museum Learning & Event Reservations

Manage public programmes from scheduling and registration to attendance and reporting.

MuseumLearning & public educationSoftware development

FROM IDEA TO EXPERIENCE

From cultural research to ongoing operations.

Combine products and services to suit the stage of your project.

  1. 01

    Understand culture & needs

    Cultural research, audience analysis and creative planning

  2. 02

    Shape the solution

    Define the setting, content and product configuration

  3. 03

    Design & develop

    Spatial design, digital production and software development

  4. 04

    Integrate & deliver

    System integration, on-site implementation and user training

  5. 05

    Operate & evolve

    Operational support, content updates and experience improvements

AI · RESEARCH · CO-CREATION

Expand cultural experiences through AI and collaborative research.

We integrate AI-assisted content creation, knowledge organisation and multimodal interaction into creative design, digital production, software development and project implementation, sharing capabilities across disciplines and improving our products.

Through ongoing research and co-creation in digital twins, online museums and cultural metaverse experiences, we extend cultural engagement from physical settings to online spaces.

Explore innovation & research

LET’S TALK

Start with your cultural setting.

Tell us about your theme, setting and the challenge you want to solve. Together, we can define the right product combination and scope of services.

Discuss your project

Read the MGC 2026 business overview (Chinese) ↗