SYSTEM / 01
Exhibition Space Creation System
Product information and applications will be added here.
DIGITAL EXHIBITIONS
Stories that fill a space. Experiences that stay with you.
Our digital exhibition offering is organised into four product systems: exhibition space creation, digital multimedia development, digital content production and art installation integration.
MGC / FILMS
From moving images to exhibition spaces.
Three films explore interactive experiences, digital content and exhibition delivery.
Interactive multimedia
Interactive installations, spatial media and immersive experiences in museums and exhibition venues.
Open film in a new tab ↗Digital content showreel
A selection of 3D animation, digital characters, special-format visuals and promotional film excerpts.
Open film in a new tab ↗Exhibition design & delivery
Explore spatial design and completed displays across museums, memorial halls and themed exhibitions.
Open film in a new tab ↗Films from MGC’s company presentation retain their original Chinese content. Figures shown reflect the source films at the time of production.
FOUR PRODUCT SYSTEMS
Four product systems.
Explore the structure of our digital exhibition offering. Product details will be added progressively.
SYSTEM / 02
Digital Multimedia Development System
Interactive devices, spatial imaging, immersive experiences and playback control.
Explore 26 products & technologies ↘SYSTEM / 03
Digital Content Production System
3D animation, 2D creation, visual effects and promotional films.
Explore 35 works & showcases ↘SYSTEM / 04
Art Installation Integration System
Product information and applications will be added here.
Space operations is now an independent business area. Explore Digital Operations ↗
SYSTEM / 02
Digital Multimedia Development System
Connect interaction devices, spatial displays and playback control around the exhibition experience.
26products & technologies
Touch & Information Interaction
Navigate information through touch, movement and physical objects.
Digital & MR Interactive Books
Turn page reading into digital interaction through gestures or recognition of physical book pages.
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NFC & Object Recognition Interaction
Trigger object-related text, images and media by handling, placing or sensing physical modules.
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Rotary & Multi-wing Interaction
Use rotary controls with screens or tabletop projection to navigate and explore a topic.
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Interactive Sliding Screens
Link screen position with exhibit information as visitors move along the display.
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Touch & Linked-screen Displays
Connect touch interaction with individual screens, paired displays and information walls for audience-led discovery.
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Transparent Displays & Interactive Cabinets
Overlay digital information while keeping physical objects visible.
Explore the system ↗Sensing & Interactive Experiences
Make movement, gestures, sound and creativity part of the experience.
AI Cultural Photo Experiences
Combine camera capture, theme selection and AI image processing to create cultural photo experiences.
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Interactive Drawing Aquarium
Bring visitor drawings from a touch interface into a shared animated display.
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Laser Projection Interaction
Combine projection and sensing to turn gestures or movement into changing light and images.
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Body & Hand Tracking Interaction
Translate body or hand movement into visual feedback and interactive control.
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Interactive Spatial Projection
Make floors, walls and tables interactive surfaces that respond to movement and touch.
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Sound & Tapping Interaction
Link tapping, sound levels and rhythm with responsive visuals.
Explore the system ↗Spatial Imaging & Sand Tables
Connect display media, projection and physical models for spatial presentation.
Ceiling Display Systems
Extend the display above the audience to create an overhead viewing experience.
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Digital & Projection Sand Tables
Combine physical models, digital imagery and interactive control to present places, plans and themes.
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Holographic-style & Optical Imaging Displays
Combine optical imaging, projection and physical scenery to create layered spatial displays.
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LED Spatial Display Systems
Use corner, L-shaped and multi-face LED structures for spatial presentation.
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3D Mapping Projection Systems
Map projected images to buildings, models and irregular surfaces.
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Water & Gauze Projection Systems
Project onto water screens or translucent gauze to create layered images in space.
Explore the system ↗Theatres & Simulation
Bring displays, sound and experience equipment together around the audience.
VR Flight Simulator Cabin
Bring flight into your venue with professional avionics, six-degree-of-freedom motion and a two-seat panoramic VR experience. Explore Shanghai sightseeing and modern air combat, with scenes, missions and content tailored to your project.
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Immersive Digital Theatres
Combine surrounding displays, spatial sound, synchronised playback and optional motion effects around the audience.
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Simulation & Ride Interaction Systems
Connect cycling, driving or ride equipment with virtual scenes for physically engaged experiences.
Explore the system ↗Playback & Control
Support multimedia exhibits with playback, blending and equipment coordination.
Central & Local Exhibit Control
Connect sound, lighting, power and media equipment through central and individual exhibit controls.
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Multi-channel Playback & Projection Blending
Coordinate synchronised playback, image assembly and edge blending for multi-screen and shaped projection displays.
Explore the system ↗More multimedia systems
Immersive Interactive Dragon Boat Simulator | MGC Digital
A full-scale dragon boat with force-feedback paddles and a three-panel wrap-around screen combines cultural tourism promotion, motion viewing and multiplayer racing, turning traditional dragon boat culture into a participatory immersive experience.
Explore the system ↗Waterfall Interactive Screens: Bringing Culture to Life
This article introduces MGC Digital's Waterfall Interactive Screen and its application at the Yiyang Library. The product combines creative interaction with information display, presenting resources on multimedia touchscreens with a cascading, waterfall-like visual effect. Content such as e-books, periodicals, newspapers, videos, audio and images can be configured as needed. Visitors can control the flow by touch and click resource images to view the corresponding dynamic or static content. The article states that the product was independently developed by the MGC Digital team, integrating visual art, image algorithms and human-computer interaction technologies, and offers scenario-based, customized solutions with multiple seam options, and can be paired with other products for linked functionality. Its display content can cover people, text, posters and books, and it is suited to spaces including libraries, art museums, personality museums, art galleries, commercial spaces and corporate showrooms.
Explore the system ↗New Product Launch | MGC Crossbow Interaction: An Immersive Virtual Hunting Experience
MGC Digital presents a physical-device shooting interaction platform that combines physical shooting devices, an aiming system, real-time feedback and virtual visual scenes to deliver immersive interactive experiences such as hunting and shooting competitions. According to the source, MGC Digital created a bespoke crossbow hunting interactive game for the Huaihua Wuxi Intangible Cultural Heritage Park on this platform, where visitors hold specially made physical crossbows and aim at animals in projected scenes for virtual hunting, experiencing interactive entertainment that blends digital technology with traditional culture. The platform emphasizes combining the physical feel of real operation with virtual audiovisual content.
Explore the system ↗SYSTEM / 03 · FILM & ANIMATION
Digital Content Production System
Bring cultural themes to the screen through 3D animation, 2D illustration, visual effects and promotional films. Explore work for theatres, canopies, exhibitions and brand communication.
35works & showcases
Selected imagery from the MGC Film & Animation Portfolio. Browse the original work, from scenic environments and character storytelling to spatial visualisation.
FILM & ANIMATION
Flying Theatre Films
Flying over Xiaoxiang · Flying Theatre Films
Mountain peaks, clouds and cultural imagery form an aerial journey through Xiaoxiang.
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Flying over Colourful Guizhou · Flying Theatre Films
Mountains, lakes and aerial views create a scenic journey through Guizhou for a flying theatre.
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Flying over the Forest · Flying Theatre Films
Three-dimensional scenes travel through rocky peaks, waterfalls and forests to depict natural environments.
View work & imagery ↗FILM & ANIMATION
3D Character Animation
Exploring the World through Healthy Eyes · 3D Character Animation
Child characters in classroom and home settings introduce eye-care education through character animation.
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A Dream Adventure · 3D Character Animation
Characters and fantastical creatures inhabit a luminous forest, combining expressive animation with colourful environments.
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Xining Anti-drug Education 4D Film · 3D Character Animation
Vehicles, helicopters and character action illustrate a three-dimensional animation for anti-drug education.
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The Battle of Changsha · 3D Character Animation
Battlefield environments, groups of characters and combat scenes form the visual narrative of a historical animation.
View work & imagery ↗FILM & ANIMATION
Canopy Films
Guiyang Jielu Metro Canopy Film · Canopy Films
Space, ocean and floral scenes create expansive imagery for a themed canopy display.
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Black Classic Canopy Film · Canopy Films
Mountains, seasonal plants and cartoon elements create canopy imagery for a branded environment.
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Shizuishan: The Formation of Coal · Canopy Films
Vortex imagery, forests and geological environments visualise natural transformation around the theme of coal formation.
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Yunnan Canopy Film · Canopy Films
Forests, skies and flowers form wide compositions for a nature-themed canopy film.
View work & imagery ↗FILM & ANIMATION
Planning Animation
A Dream of Resting beneath Rice Plants · Planning Animation
Rice fields, people and imagined agricultural landscapes express the dream of resting beneath towering rice plants.
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Hengfeng Kilns: A Town of a Hundred Kilns · Planning Animation
Waterfront settlements, kiln production and everyday characters depict the spaces and life of a ceramics town.
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Hunan Hydrology Pavilion · Planning Animation
Hydrology graphics, urban waterscapes and watershed imagery create visual content for a hydrology exhibition.
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Taoyuan Planning Pavilion Sand-table Film · Planning Animation
Historical figures, urban scenes and calligraphic imagery form panoramic content for a planning pavilion sand-table film.
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Xiangjiang Group Master Plan · Planning Animation
Aerial city views, road networks and night scenes communicate spatial relationships in a regional master plan.
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Zhumadian Agricultural Industry Park Plan · Planning Animation
Buildings, roads, green spaces and aerial views visualise the plan for an agricultural industry park.
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The Great Fire of Changsha · Planning Animation
Street architecture, city panoramas and fire scenes reconstruct a historical urban setting.
View work & imagery ↗FILM & ANIMATION
Bowl-screen Films
Hengyang: A Hundred Li of Kilns · Bowl-screen Films
Kiln fires, old-town views and working scenes create bowl-screen imagery around Hengyang's ceramics heritage.
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Mawangdui Han Culture Square · Bowl-screen Films
Han-period architecture, human activity and settlement views present cultural scenes through curved-screen imagery.
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Zhumadian Agricultural Industry Park · Bowl-screen Films
Seedlings, growing environments, wheat fields and modern transport form agricultural imagery for a bowl-screen film.
View work & imagery ↗FILM & ANIMATION
Property Animation
Engeyuan Xiangcheng · Property Animation
Regional aerial views, landscaped architecture and transport graphics communicate the development's setting and living environment.
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Ji'an Evergrande Yuhujun · Property Animation
Residential buildings, entrances, gardens and shared amenities present a three-dimensional view of the living environment.
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Jinxi Meishuguan · Property Animation
Modern architecture, courtyards, streets and outdoor seating areas create a scene-based presentation of the development.
View work & imagery ↗FILM & ANIMATION
Historical Panoramas
FILM & ANIMATION
Museum Design Visualisation
Huangmei County Museum · Museum Design Visualisation
Three-dimensional views of an atrium, galleries and exhibition elements convey the atmosphere of a museum design.
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Jingmen Museum · Museum Design Visualisation
Exhibition sections, human scale references and gallery views communicate relationships within a museum design.
View work & imagery ↗FILM & ANIMATION
Visual Effects
FILM & ANIMATION
2D Animation & Character Design
Potala Palace: Tibet's Taxation System · 2D Animation & Character Design
Two-dimensional illustrations of the Potala Palace, landscapes and towns provide imagery for a historical taxation theme.
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Black Classic · 2D Animation & Character Design
Red brand imagery, cartoon characters and product packaging form the visual language of a branded 2D animation.
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Youth League Committee Character Design · 2D Animation & Character Design
Groups of cartoon characters and costume designs illustrate a 2D identity concept for a municipal Youth League committee.
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First Grade · 2D Animation & Character Design
Characters, campus settings, stage scenes and sports imagery depict a youthful school theme in 2D animation.
View work & imagery ↗FILM & ANIMATION
Promotional Films
Xingsha: A City of Strength and Beauty · Promotional Films
City panoramas, natural scenery, people and local architecture form a promotional portrait of Xingsha.
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At the Centre of the World · Promotional Films
Agriculture, transport, landscapes and landmark buildings communicate regional identity and development.
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A Day in the Future · Promotional Films
Urban scenes, home life, mobile devices and modern facilities depict a future-oriented vision of everyday life.
View work & imagery ↗28 results
Digital Exhibitions · The Female Inspector of the Tang Dynasty
Reimagining Immersive VR: The Female Inspector of the Tang Dynasty — A Novel Exploration of VR Technology
The Female Inspector of the Tang Dynasty, an immersive large-space VR interactive game created by Guangdong Jimei together with MGC Digital, has entered internal testing at the Shangyuan Public Cultural Center in Zhongshan. Inspired by the folk anti-corruption story of Xie Yaohuan, participants take on the role of a mysterious hero and help Xie Yaohuan clear her name and punish corrupt officials through stealth combat, on-site investigation, mechanism puzzles, and court confrontations. The game offers three selectable characters, uses motion capture for the main story characters, and features multi-threaded plots and different endings, with players driving the narrative through their choices. The article uses the project to explore the integration of culture, technology, and entertainment, as well as the possibilities of combining VR interactive experiences with exhibition venues, emphasizing a shift for the public from viewers of cultural content to participants.
Digital Exhibitions · Digital Magic Screen
Digital Magic Screen: Creating a New Trend in Museum Information Display
This article introduces the application of the "Digital Magic Screen" in museum and heritage information and data display. Through tactile, visual, and auditory interaction, combined with multi-level information and multimedia content, it supports audiences in exploring display information. The functions described include multi-touch, gesture recognition, high-definition display, image, video, and 3D model presentation, as well as content that dynamically arranges and flows according to user operations, and it presents features such as long-term operation, easy maintenance, and customizable content and functions. The listed application scenarios include the Mawangdui Han Culture Digital Exhibition Hall, the cultural relic display at Yiyang Museum (1x8 spliced magic screen), the policy achievement big data display at the Chang-Zhu-Tan Metropolitan Area Exhibition Hall (1x10 spliced magic screen), and the real-time big data display of enterprises and parks at the Zhumadian International Agricultural Products Processing Industrial Park Planning Exhibition Hall (1x12 spliced magic screen).
Find the right fit for your project.
Tell us about your collection, space, audience and existing systems. We can discuss a suitable combination of products and services.
Request a product discussion ↗