KIWIS · Cultural Plush & Companion Products

Kongwu Xiangsheng (KIWIS) is a wholly owned subsidiary and brand of MGC, specialising in end-to-end cultural product services. This range forms part of MGC’s cultural and creative services, connecting cultural IP development, design and product delivery.

Reimagine cultural objects, landmarks and characters as soft, approachable plush products.

Object-inspired plush, landmark plush, animal-themed companions and related lifestyle products.

Adapt cultural forms into shapes and proportions suited to plush. Develop prototypes around fabric, tactile qualities, filling and finishing details. The brochure includes plush and lifestyle products inspired by Liangzhu jade cong and bi forms.

Museum retail, family cultural experiences, youth-oriented collections and character development.

Discuss joint IP development, customised editions or channel partnerships. Confirm cultural sources, IP permissions, audiences and intended use, then agree design, prototypes, materials, quantities, delivery and after-sales arrangements. Costs, supply and revenue sharing are defined in the specific agreement.

Based on page 12 and related project pages of the July 2026 Kongwu Xiangsheng company brochure. Images show brochure examples; available designs and customisation are agreed for each project.