An MGC subsidiary and brand
Kongwu Xiangsheng (KIWIS) is a wholly owned subsidiary and brand of MGC, specialising in end-to-end cultural product services. This range forms part of MGC’s cultural and creative services, connecting cultural IP development, design and product delivery.
Product overview
Create cultural gifts inspired by East Asian aesthetics, symbolic good wishes and shared occasions.
Product formats
Scent sachets, wish-themed charms, decorative objects, wish cards, bracelets and symbolic plaques.
Development approach
Develop visual themes from traditional patterns, festivals and expressions of good wishes. Coordinate colour, materials, packaging and the intended occasion.
Applications
Museum festival collections, traditional-culture events, destination souvenirs and New Year gifts.
Collaboration and delivery
Discuss joint IP development, customised editions or channel partnerships. Confirm cultural sources, IP permissions, audiences and intended use, then agree design, prototypes, materials, quantities, delivery and after-sales arrangements. Costs, supply and revenue sharing are defined in the specific agreement.
Source
Based on page 11 and related project pages of the July 2026 Kongwu Xiangsheng company brochure. Images show brochure examples; available designs and customisation are agreed for each project.
