An MGC subsidiary and brand
Kongwu Xiangsheng (KIWIS) is a wholly owned subsidiary and brand of MGC, specialising in end-to-end cultural product services. This range forms part of MGC’s cultural and creative services, connecting cultural IP development, design and product delivery.
Product overview
Develop practical, shareable merchandise around cultural IP, brands and content themes.
Product formats
Brand merchandise, badges, themed accessories, limited collaborations and cultural crossovers.
Development approach
Interpret the IP’s story and audience, then translate characters, visual identities and themes into product ranges. Develop limited editions and event merchandise alongside visitor interaction, with usage rights agreed for all names, images and source assets.
Applications
Collection IP collaborations, cultural brands, exhibition editions, company merchandise and themed events.
Collaboration and delivery
Discuss joint IP development, customised editions or channel partnerships. Confirm cultural sources, IP permissions, audiences and intended use, then agree design, prototypes, materials, quantities, delivery and after-sales arrangements. Costs, supply and revenue sharing are defined in the specific agreement.
Source
Based on page 10 and related project pages of the July 2026 Kongwu Xiangsheng company brochure. Images show brochure examples; available designs and customisation are agreed for each project.
