MGC · PRODUCTS & SERVICES

Rooted in culture.
Built for digital experiences.

MGC Digital connects cultural research, creative design, digital content, smart software and project implementation across digital exhibitions, museums, cultural products and digital operations.

From an interactive exhibit or a digital system to an entire exhibition venue or a collection of cultural products, we bring planning, development, design, implementation and operational support together around real cultural themes and settings.

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FOUR CONNECTED FIELDS

Four areas. Distinct expertise. Connected capabilities.

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DIGITAL DISPLAY

Digital Exhibitions

Spatial storytelling & immersive experiences

Starting with cultural research and creative curation, we build digital exhibition products and services around four systems: exhibition space creation, digital multimedia development, digital content production and art installation integration.

Exhibition Space Creation System
Digital Multimedia Development System
Digital Content Production System
Art Installation Integration System

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SMART MUSEUM

Digital Museums & Heritage

Heritage preservation, museum management & visitor services

Connect visitor services, museum management and the preservation and use of cultural heritage. AI, knowledge graphs and 3D visualisation support smart software, digitisation and content development, making collection data useful for management, research and public experiences.

Smart Visitor Services
Smart Museum Management
Smart Preservation & Cultural Use

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CULTURAL & CREATIVE PRODUCTS

Cultural & Creative Experiences

Cultural IP development & extended digital experiences

Turn cultural stories into products, interactive experiences and everyday objects through IP development, product design, digital content and production. With MGC’s wholly owned subsidiary and brand KIWIS, we connect museum IP and cultural tourism settings with manufacturing and distribution.

Museum Cultural Products
Cultural Tourism Products
Custom Corporate Merchandise

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DIGITAL OPERATIONS

Digital Operations

Ongoing operation of cultural spaces & digital experiences

Connect cultural spaces, content communications and activity programmes through integrated space operations, new media operations and event operations, helping cultural experiences continue to grow.

Integrated Space Operations
New Media Operations
Event Operations

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PRODUCT LIBRARY

Find the starting point for your experience.

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All areas Digital Exhibitions Digital Museums & Heritage Cultural & Creative Experiences Digital Operations

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Tags describe documented applications and capabilities; configuration varies by project.

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28 products found

Immersive Interactive Dragon Boat Simulator | MGC Digital

A full-scale dragon boat with force-feedback paddles and a three-panel wrap-around screen combines cultural tourism promotion, motion viewing and multiplayer racing, turning traditional dragon boat culture into a participatory immersive experience.

Themed education venueCultural park & attractionCommercial & brand space

Waterfall Interactive Screen displaying a cascading flow of book covers at the Yiyang Library

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Digital Exhibitions · Waterfall Interactive Screen

Waterfall Interactive Screens: Bringing Culture to Life

This article introduces MGC Digital's Waterfall Interactive Screen and its application at the Yiyang Library. The product combines creative interaction with information display, presenting resources on multimedia touchscreens with a cascading, waterfall-like visual effect. Content such as e-books, periodicals, newspapers, videos, audio and images can be configured as needed. Visitors can control the flow by touch and click resource images to view the corresponding dynamic or static content. The article states that the product was independently developed by the MGC Digital team, integrating visual art, image algorithms and human-computer interaction technologies, and offers scenario-based, customized solutions with multiple seam options, and can be paired with other products for linked functionality. Its display content can cover people, text, posters and books, and it is suited to spaces including libraries, art museums, personality museums, art galleries, commercial spaces and corporate showrooms.

Promotional image for the immersive large-space VR interactive game The Female Inspector of the Tang Dynasty

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Digital Exhibitions · The Female Inspector of the Tang Dynasty

Reimagining Immersive VR: The Female Inspector of the Tang Dynasty — A Novel Exploration of VR Technology

The Female Inspector of the Tang Dynasty, an immersive large-space VR interactive game created by Guangdong Jimei together with MGC Digital, has entered internal testing at the Shangyuan Public Cultural Center in Zhongshan. Inspired by the folk anti-corruption story of Xie Yaohuan, participants take on the role of a mysterious hero and help Xie Yaohuan clear her name and punish corrupt officials through stealth combat, on-site investigation, mechanism puzzles, and court confrontations. The game offers three selectable characters, uses motion capture for the main story characters, and features multi-threaded plots and different endings, with players driving the narrative through their choices. The article uses the project to explore the integration of culture, technology, and entertainment, as well as the possibilities of combining VR interactive experiences with exhibition venues, emphasizing a shift for the public from viewers of cultural content to participants.

MGC Digital crossbow interaction: an immersive virtual hunting experience

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Digital Exhibitions · MGC Digital

New Product Launch | MGC Crossbow Interaction: An Immersive Virtual Hunting Experience

MGC Digital presents a physical-device shooting interaction platform that combines physical shooting devices, an aiming system, real-time feedback and virtual visual scenes to deliver immersive interactive experiences such as hunting and shooting competitions. According to the source, MGC Digital created a bespoke crossbow hunting interactive game for the Huaihua Wuxi Intangible Cultural Heritage Park on this platform, where visitors hold specially made physical crossbows and aim at animals in projected scenes for virtual hunting, experiencing interactive entertainment that blends digital technology with traditional culture. The platform emphasizes combining the physical feel of real operation with virtual audiovisual content.

Digital Magic Screen display in a museum setting

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Digital Exhibitions · Digital Magic Screen

Digital Magic Screen: Creating a New Trend in Museum Information Display

This article introduces the application of the "Digital Magic Screen" in museum and heritage information and data display. Through tactile, visual, and auditory interaction, combined with multi-level information and multimedia content, it supports audiences in exploring display information. The functions described include multi-touch, gesture recognition, high-definition display, image, video, and 3D model presentation, as well as content that dynamically arranges and flows according to user operations, and it presents features such as long-term operation, easy maintenance, and customizable content and functions. The listed application scenarios include the Mawangdui Han Culture Digital Exhibition Hall, the cultural relic display at Yiyang Museum (1x8 spliced magic screen), the policy achievement big data display at the Chang-Zhu-Tan Metropolitan Area Exhibition Hall (1x10 spliced magic screen), and the real-time big data display of enterprises and parks at the Zhumadian International Agricultural Products Processing Industrial Park Planning Exhibition Hall (1x12 spliced magic screen).